HAS Stock Analysis: Buy, Sell, or Hold?

HAS - Hasbro, Inc.

GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
$95.76
1.75 (1.86%) ▲
5d: -1.67%
30d: +1.95%
90d: -5.72%
BUY
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: May 20, 2026 5d
Smart Money Distribution

HAS is up 3.2% this week, but smart money is buying puts. Top strike: $95 2026-06-18 with 4,053 OI. Put ratio: 61% View Scanner →

Strength: 2.7/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: HAS shows positive signals but monitor for confirmation. Market pricing in 1.8% decline. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$137.83
Based on 6.8% avg growth
INTRINSIC VALUE TODAY
$85.58
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: HAS is currently trading at $95.76, which is considered extended relative to its 30-day fair value range of $92.10 to $96.43. The stock's valuation (Forward PE: 14.8) is in line with its historical norms (15.7). Remarkably, the market is currently pricing in an annual earnings decline of 1.8% over the next few years. This pessimistic expectation contrasts with the company's recent 3.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, HAS is in a uptrend. The price is currently testing key support at $93.45. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: HAS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $113.73 (+21.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $92.10 - $96.43
Company Quality Score 66/100 (BUY)
Volume Confirmation HIGH
Confidence Score 61.9%

All Signals

  • BEARISH: Price extended above range
  • BULLISH: Strong technical setup (75/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 21.0% below Wall St target ($113.73)

Trading Range Analysis

30-Day Trading Range $92.10 - $96.43
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $93.45
Resistance Level $98.83
Current Trend Uptrend
Technical data as of May 14, 2026

Fundamental Context

Forward P/E (Next Year Est.) 14.83
Wall Street Target $113.73 (+21.0%)
Revenue Growth (YoY) 31.3%
Earnings Growth (YoY) 3.1%
Profit Margin -6.9%
Valuation Discount vs History -1.8% cheaper
PE vs Historical 14.8 vs 15.7 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -1.8% (market-implied from PE analysis)
1-Year Target $92.32 (-2%)
2-Year Target $90.66 (-4%)
3-Year Target $89.02 (-5%)
3-Yr Target (if PE normalizes) (PE: 15→16) $94.23 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.0, Growth: 9.5%) $183.29 (+95%)
Base: (SPY PE: 14.8, Growth: 9.5%) $123.35 (+31%)
Bear: (PE: 12.6, Growth: 9.5%) $104.84 (+12%)
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.8 to 15.7
Stabilization Target: $99.51 (+5.9%)
PE Expansion Potential: +5.9%
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Last updated: May 14, 2026 3:40 PM ET
Data refreshes hourly during market hours. Next update: 4:40 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
7
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna SELL 2026-03-30
Christian P Cocks SELL 196411 shares 2026-02-26
Timothy J Kilpin SELL 7773 shares 2026-02-13

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Advanced HAS Option Strategies

Professional options setups generated by AI based on today's HAS price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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