HAS Stock Analysis: Buy, Sell, or Hold?
HAS - Hasbro, Inc.
$97.78
0.39 (0.40%)
▲
5d:
+2.63%
30d:
+5.07%
90d:
+4.2%
HOLD
MODERATE Confidence
Analysis Updated: May 8, 2026 12:00 AM ET
Earnings: May 20, 2026
9d
Smart Money Distribution
HAS is up 3.2% this week, but smart money is buying puts. Top strike: $95 2026-06-18 with 4,053 OI. Put ratio: 61% View Scanner →
Strength: 2.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: HAS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: HAS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$137.83
Based on 6.8% avg growth
INTRINSIC VALUE TODAY
$85.58
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HAS is currently trading at $97.78, which is considered extended relative to its 30-day fair value range of $91.07 to $95.95. The stock's valuation (Forward PE: 15.4) is in line with its historical norms (15.7). Remarkably, the market is currently pricing in an annual earnings decline of 0.5% over the next few years. This pessimistic expectation contrasts with the company's recent 3.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HAS is in a uptrend. The price is approaching resistance at $98.83. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: HAS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $113.73 (+16.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, HAS is in a uptrend. The price is approaching resistance at $98.83. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: HAS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $113.73 (+16.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$91.07 -
$95.95
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
59.5%
Protect Your Profits
Holding HAS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($113.73)
Trading Range Analysis
30-Day Trading Range
$91.07 -
$95.95
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$92.76
Resistance Level
$98.83
Current Trend
Uptrend
Technical data as of
May 8, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.43
Wall Street Target
$113.73
(+16.3%)
Revenue Growth (YoY)
31.3%
Earnings Growth (YoY)
3.1%
Profit Margin
-6.9%
Valuation Discount vs History
-0.5% cheaper
PE vs Historical
15.4 vs 15.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.5%
(market-implied from PE analysis)
1-Year Target
$97.29
(-1%)
2-Year Target
$96.80
(-1%)
3-Year Target
$96.32
(-2%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$98.03
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.9, Growth: 9.5%)
$182.46
(+87%)
Base:
(SPY PE: 15.4, Growth: 9.5%)
$128.29
(+31%)
Bear:
(PE: 13.1, Growth: 9.5%)
$109.05
(+12%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.4 to 15.7
Stabilization Target:
$99.51
(+1.8%)
PE Expansion Potential:
+1.8%
Share & Embed Analysis
Last updated: May 10, 2026 3:24 PM ET
Data refreshes hourly during market hours. Next update: 4:24 PM
Data refreshes hourly during market hours. Next update: 4:24 PM
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Technical Signals Check
Is HAS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
7
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Christian P Cocks
SELL
196411 shares
2026-02-26
Timothy J Kilpin
SELL
7773 shares
2026-02-13
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Advanced HAS Option Strategies
Professional options setups generated by AI based on today's HAS price and gamma walls.
