CLX Stock Analysis: Buy, Sell, or Hold?
CLX - Clorox Company
$90.45
-0.72 (-0.79%)
▼
5d:
-1.86%
30d:
-11.65%
90d:
-28.18%
BUY
HIGH Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: Jul 30, 2026
Smart Money Accumulation
CLX is down 4.5% this week, but smart money is accumulating calls. Top strike: $95 2026-06-18 with 5,261 OI. Call ratio: 61% View Scanner →
Strength: 3.4/10
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3 traders called CLX this week
67% bullish • 1 bearish
67% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CLX trading at deep discount. Market pricing in -3.6% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: CLX trading at deep discount. Market pricing in -3.6% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$153.50
Based on 8.9% avg growth
INTRINSIC VALUE TODAY
$95.31
5.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $90.45, which is considered oversold relative to its 30-day fair value range of $90.47 to $103.48. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.4) compared to its historical average (16.0). Remarkably, the market is currently pricing in an annual earnings decline of 3.6% over the next few years. This pessimistic expectation contrasts with the company's recent 2.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CLX is in a downtrend. Immediate support is located at $84.70, while resistance sits at $93.45.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $105.59 (+16.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CLX is in a downtrend. Immediate support is located at $84.70, while resistance sits at $93.45.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $105.59 (+16.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$90.47 -
$103.48
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($105.59)
Trading Range Analysis
30-Day Trading Range
$90.47 -
$103.48
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$84.70
Resistance Level
$93.46
Current Trend
Downtrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.37
Wall Street Target
$105.59
(+16.7%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
2.7%
Profit Margin
11.2%
Valuation Discount vs History
-3.6% cheaper
PE vs Historical
14.4 vs 16.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.6%
(market-implied from PE analysis)
1-Year Target
$87.19
(-4%)
2-Year Target
$84.05
(-7%)
3-Year Target
$81.03
(-10%)
3-Yr Target (if PE normalizes)
(PE: 14→16)
$90.21
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 13.7%)
$204.24
(+126%)
Base:
(SPY PE: 14.4, Growth: 13.7%)
$132.99
(+47%)
Bear:
(PE: 12.2, Growth: 13.7%)
$113.04
(+25%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 14.82 | Current EPS (TTM): $6.15
Bull Case
$102.64
(+14%)
Analyst growth 2.3%, PE expands to 16.3
Base Case
$93.30
(+3%)
Market implied 2.3%, PE stable at 14.8
Bear Case
$62.00
(-32%)
Severe decline -20.0%, PE contracts to 12.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.4 to 16.0
Stabilization Target:
$100.70
(+11.3%)
PE Expansion Potential:
+11.3%
Share & Embed Analysis
Last updated: May 15, 2026 9:43 PM ET
Data refreshes hourly during market hours. Next update: 10:43 PM
Data refreshes hourly during market hours. Next update: 10:43 PM
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Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
2
Buys
1
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Ro Khanna
SELL
2026-01-29
Gilbert Ray Cisneros, Jr.
BUY
2025-12-19
Pierre R Breber
BUY
4000 shares
2025-11-21
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