DKNG Stock Analysis: Buy, Sell, or Hold?
DKNG - DraftKings Inc. Class A Common Stock
$26.91
0.70 (2.67%)
▲
5d:
+4.3%
30d:
+6.07%
90d:
+17.51%
BUY
MODERATE Confidence
Analysis Updated: Jul 7, 2026 12:00 AM ET
Earnings: Aug 05, 2026
27d
Smart Money Distribution
None View Scanner →
Strength: 10.0/10
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5 traders called DKNG this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: DKNG shows positive signals but monitor for confirmation. Market pricing in 0.3% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: DKNG shows positive signals but monitor for confirmation. Market pricing in 0.3% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$51.97
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$32.27
16.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKNG is currently trading at $26.91, which is considered fair relative to its 30-day fair value range of $24.60 to $27.84. The stock's valuation (Forward PE: 15.7) is in line with its historical norms (15.6). At these levels, the market is pricing in 0.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, DKNG is in a strong uptrend. The price is approaching resistance at $27.36. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $34.91 (+29.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, DKNG is in a strong uptrend. The price is approaching resistance at $27.36. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $34.91 (+29.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$24.60 -
$27.84
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.3%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 29.7% below Wall St target ($34.91)
- NEUTRAL: Market pricing in 0.3% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$24.60 -
$27.84
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$23.08
Resistance Level
$27.36
Current Trend
Strong Uptrend
Technical data as of
Jul 7, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.73
Wall Street Target
$34.91
(+29.7%)
Revenue Growth (YoY)
16.8%
Earnings Growth (YoY)
184.6%
Profit Margin
0.9%
Valuation Premium vs History
+0.3% premium
PE vs Historical
15.7 vs 15.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.3%
(market-implied from PE analysis)
1-Year Target
$26.99
(+0%)
2-Year Target
$27.07
(+1%)
3-Year Target
$27.15
(+1%)
3-Yr Target (if PE normalizes)
(PE: 16→16)
PE COMPRESSION
$26.93
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 59.7%)
$125.74
(+367%)
Base:
(SPY PE: 15.7, Growth: 59.7%)
$90.82
(+238%)
Bear:
(PE: 13.4, Growth: 59.7%)
$77.20
(+187%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Forward PE: 23.53 | Forward EPS (Implied): $1.14
Bull Case
$32.49
(+21%)
Analyst growth 15.0%, PE expands to 24.7
Base Case
$26.91
(0%)
Market implied 0.0%, PE stable at 23.5
Bear Case
$20.59
(-24%)
Severe decline -15.0%, PE contracts to 21.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 07, 2026 9:51 PM ET
Data refreshes hourly during market hours. Next update: 10:51 PM
Data refreshes hourly during market hours. Next update: 10:51 PM
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Technical Signals Check
Is DKNG showing a specific setup today?
Insider Activity (6 Months)
1
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Jocelyn Moore
SELL
2150 shares
2026-03-13
Paul Liberman
SELL
484417 shares
2026-03-11
Erik Bradbury
SELL
2883 shares
2026-03-03
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