EBAY Stock Analysis: Buy, Sell, or Hold?
EBAY - eBay Inc
$114.84
3.56 (3.20%)
▲
5d:
+6.33%
30d:
+5.47%
90d:
+23.31%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 29, 2026
25d
Smart Money Distribution
None View Scanner →
Strength: 6.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 4.1% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 4.1% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$143.90
Based on 7.2% avg growth
INTRINSIC VALUE TODAY
$89.35
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $114.84, which is considered extended relative to its 30-day fair value range of $107.41 to $111.69. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.0) compared to its historical average (15.1). At these levels, the market is pricing in 4.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is approaching resistance at $115.93. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: EBAY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is approaching resistance at $115.93. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: EBAY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$107.41 -
$111.69
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.2%)
- BEARISH: Trading above Wall St target ($108.20)
- NEUTRAL: Market pricing in 4.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$107.41 -
$111.69
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$105.81
Resistance Level
$115.93
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.00
Wall Street Target
$108.20
(-5.8%)
Revenue Growth (YoY)
19.5%
Earnings Growth (YoY)
7.1%
Profit Margin
17.6%
Valuation Premium vs History
+4.1% premium
PE vs Historical
17.0 vs 15.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.1%
(market-implied from PE analysis)
1-Year Target
$119.55
(+4%)
2-Year Target
$124.45
(+8%)
3-Year Target
$129.55
(+13%)
3-Yr Target (if PE normalizes)
(PE: 17→15)
PE COMPRESSION
$115.06
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.3%)
$197.41
(+72%)
Base:
(SPY PE: 17.0, Growth: 10.3%)
$154.11
(+34%)
Bear:
(PE: 14.5, Growth: 10.3%)
$130.99
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 25.70 | Current EPS (TTM): $4.33
Bull Case
$190.94
(+66%)
Analyst growth 56.0%, PE expands to 28.3
Base Case
$173.58
(+51%)
Market implied 56.0%, PE stable at 25.7
Bear Case
$75.67
(-34%)
Severe decline -20.0%, PE contracts to 21.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 03, 2026 6:21 PM ET
Data refreshes hourly during market hours. Next update: 7:21 PM
Data refreshes hourly during market hours. Next update: 7:21 PM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
1
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
Jordan Douglas Bradle Sw…
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12113 shares
2026-04-15
Jamie Iannone
SELL
21000 shares
2026-04-06
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12978 shares
2026-03-18
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