FC Stock Analysis: Buy, Sell, or Hold?
FC - Franklin Covey Company
$21.78
-3.21 (-12.85%)
▼
5d:
-8.18%
30d:
-9.02%
90d:
+34.86%
HOLD
LOW Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 01, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: FC shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: FC shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$25.62
Based on 5.4% avg growth
INTRINSIC VALUE TODAY
$15.91
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FC is currently trading at $21.78, which is considered oversold relative to its 30-day fair value range of $23.21 to $24.63. From a valuation perspective, the stock is trading at a premium (Forward PE: 16.2) compared to its historical average (14.7). At these levels, the market is pricing in 3.4% annual earnings growth.
Technical Outlook: Technically, FC is in a uptrend. The price is currently testing key support at $23.07. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 12.8% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $30.00 (+37.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FC is in a uptrend. The price is currently testing key support at $23.07. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 12.8% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $30.00 (+37.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$23.21 -
$24.63
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
82.3%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-12.8%)
- BULLISH: Trading 37.7% below Wall St target ($30.00)
- BULLISH: Expecting earnings turnaround to 3.4% growth with 0.1% revenue growth
- CAUTION: Recommendation downgraded due to -8.2% 5-day decline
Trading Range Analysis
30-Day Trading Range
$23.21 -
$24.63
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$0.93
(4.3%)
Support & Resistance Levels
Support Level
$23.07
Resistance Level
$24.97
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.25
Wall Street Target
$30.00
(+37.7%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
-61.3%
Profit Margin
-0.9%
Valuation Premium vs History
+3.4% premium
PE vs Historical
16.3 vs 14.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.4%
(market-implied from PE analysis)
1-Year Target
$22.52
(+3%)
2-Year Target
$23.29
(+7%)
3-Year Target
$24.08
(+11%)
3-Yr Target (if PE normalizes)
(PE: 16→15)
PE COMPRESSION
$21.78
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 6.8%)
$35.53
(+63%)
Base:
(SPY PE: 16.3, Growth: 6.8%)
$26.51
(+22%)
Bear:
(PE: 13.8, Growth: 6.8%)
$22.54
(+4%)
Share & Embed Analysis
Last updated: July 03, 2026 6:07 PM ET
Data refreshes hourly during market hours. Next update: 7:07 PM
Data refreshes hourly during market hours. Next update: 7:07 PM
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Technical Signals Check
Is FC showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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