FTLF Stock Analysis: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$11.50
0.49 (4.45%)
▲
5d:
-3.6%
30d:
+18.31%
90d:
-4.96%
HOLD
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 13, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.28
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$13.83
16.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $11.50, which is considered extended relative to its 30-day fair value range of $10.05 to $11.39. The stock's valuation (Forward PE: 10.4) is in line with its historical norms (10.4). At these levels, the market is pricing in 0.3% annual earnings growth.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $10.90. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.5% recently.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $17.50 (+52.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FTLF is in a strong downtrend. The price is approaching resistance at $10.90. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.5% recently.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $17.50 (+52.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$10.05 -
$11.39
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
59.0%
All Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.5%)
- BULLISH: Trading 52.2% below Wall St target ($17.50)
- BULLISH: Expecting earnings turnaround to 0.3% growth with 58.9% revenue growth
Trading Range Analysis
30-Day Trading Range
$10.05 -
$11.39
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$9.51
Resistance Level
$10.91
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.45
Wall Street Target
$17.50
(+52.2%)
Revenue Growth (YoY)
58.9%
Earnings Growth (YoY)
-15.0%
Profit Margin
6.6%
Valuation Premium vs History
+0.3% premium
PE vs Historical
10.5 vs 10.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.3%
(market-implied from PE analysis)
1-Year Target
$11.53
(+0%)
2-Year Target
$11.57
(+1%)
3-Year Target
$11.60
(+1%)
3-Yr Target (if PE normalizes)
(PE: 10→10)
PE COMPRESSION
$11.54
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 27.9%)
$50.13
(+336%)
Base:
(SPY PE: 10.5, Growth: 27.9%)
$24.06
(+109%)
Bear:
(PE: 8.9, Growth: 27.9%)
$20.45
(+78%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 18.35 | Current EPS (TTM): $0.60
Bull Case
$22.20
(+93%)
Analyst growth 83.3%, PE expands to 20.2
Base Case
$20.19
(+76%)
Market implied 83.3%, PE stable at 18.4
Bear Case
$7.49
(-35%)
Severe decline -20.0%, PE contracts to 15.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 04, 2026 6:52 PM ET
Data refreshes hourly during market hours. Next update: 7:52 PM
Data refreshes hourly during market hours. Next update: 7:52 PM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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