FTLF Stock Analysis: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$10.50
0.26 (2.54%)
▲
5d:
+9.95%
30d:
+13.51%
90d:
-26.21%
HOLD
MODERATE Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: May 14, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: FTLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$22.91
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$14.23
26.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $10.50, which is considered extended relative to its 30-day fair value range of $9.15 to $9.82. From a valuation perspective, the stock is trading at a discount (Forward PE: 9.5) compared to its historical average (10.6). Remarkably, the market is currently pricing in an annual earnings decline of 3.6% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, FTLF is in a strong downtrend. Immediate support is located at $8.90, while resistance sits at $10.85.
Market Sentiment: FTLF has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $17.50 (+66.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FTLF is in a strong downtrend. Immediate support is located at $8.90, while resistance sits at $10.85.
Market Sentiment: FTLF has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $17.50 (+66.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$9.15 -
$9.82
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BEARISH: Price extended above range (+6.9% above its trading range)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 66.7% below Wall St target ($17.50)
Trading Range Analysis
30-Day Trading Range
$9.15 -
$9.82
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$8.90
Resistance Level
$10.85
Current Trend
Strong Downtrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.46
Wall Street Target
$17.50
(+66.7%)
Revenue Growth (YoY)
72.6%
Earnings Growth (YoY)
-23.8%
Profit Margin
7.8%
Valuation Discount vs History
-3.6% cheaper
PE vs Historical
9.5 vs 10.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.6%
(market-implied from PE analysis)
1-Year Target
$10.12
(-4%)
2-Year Target
$9.76
(-7%)
3-Year Target
$9.41
(-10%)
3-Yr Target (if PE normalizes)
(PE: 9→11)
$10.54
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 29.8%)
$53.60
(+411%)
Base:
(SPY PE: 9.5, Growth: 29.8%)
$22.98
(+119%)
Bear:
(PE: 8.0, Growth: 29.8%)
$19.53
(+86%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 16.25 | Current EPS (TTM): $0.63
Bull Case
$19.85
(+89%)
Analyst growth 76.2%, PE expands to 17.9
Base Case
$18.04
(+72%)
Market implied 76.2%, PE stable at 16.3
Bear Case
$6.96
(-34%)
Severe decline -20.0%, PE contracts to 13.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.5 to 10.6
Stabilization Target:
$11.77
(+12.1%)
PE Expansion Potential:
+12.1%
Share & Embed Analysis
Last updated: May 16, 2026 2:57 AM ET
Data refreshes hourly during market hours. Next update: 3:57 AM
Data refreshes hourly during market hours. Next update: 3:57 AM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Grant Robert Dawson
BUY
3000 shares
2026-04-10
Matthew Lingenbrink
BUY
3000 shares
2026-04-10
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