HELE Stock Analysis: Buy, Sell, or Hold?
HELE - Helen Of Troy Ltd
$22.61
-0.82 (-3.50%)
▼
5d:
-8.5%
30d:
+27.09%
90d:
+28.17%
HOLD
LOW Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: Apr 23, 2026
0d
Smart Money Accumulation
HELE is down 8.4% this week, but smart money is accumulating calls. Top strike: $25 2026-06-18 with 229 OI. Call ratio: 97% View Scanner →
Strength: 8.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: HELE trades at premium valuation expecting 11.6% growth. Hold existing positions but don't chase. Wait for better entry.
📊 HOLD: HELE trades at premium valuation expecting 11.6% growth. Hold existing positions but don't chase. Wait for better entry.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$16.07
Based on -0.3% avg growth
INTRINSIC VALUE TODAY
$9.98
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HELE is currently trading at $22.61, which is considered fair relative to its 30-day fair value range of $18.23 to $24.51. From a valuation perspective, the stock is trading at a premium (Forward PE: 6.9) compared to its historical average (5.0). At these levels, the market is pricing in 11.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, HELE is showing sideways momentum. The price is currently testing key support at $22.20. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.5% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $29.33 (+29.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, HELE is showing sideways momentum. The price is currently testing key support at $22.20. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.5% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $29.33 (+29.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$18.23 -
$24.51
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.1%
Protect Your Profits
Holding HELE? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.5%)
- BULLISH: Trading 29.7% below Wall St target ($29.33)
- NEUTRAL: Trading at premium valuation - market expects 11.6% growth which is achievable
- CAUTION: Recommendation downgraded due to -8.5% 5-day decline
Trading Range Analysis
30-Day Trading Range
$18.23 -
$24.51
Current vs Trading Range
FAIR
Expected Move (7 Days)
±$1.74
(7.7%)
Support & Resistance Levels
Support Level
$22.20
Resistance Level
$27.03
Current Trend
Sideways
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.91
Wall Street Target
$29.33
(+29.7%)
Revenue Growth (YoY)
-3.3%
Earnings Growth (YoY)
24.9%
Profit Margin
-50.3%
Valuation Premium vs History
+11.6% premium
PE vs Historical
6.9 vs 5.0
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+11.6%
(market-implied from PE analysis)
1-Year Target
$25.23
(+12%)
2-Year Target
$28.16
(+25%)
3-Year Target
$31.43
(+39%)
3-Yr Target (if PE normalizes)
(PE: 7→5)
PE COMPRESSION
$22.73
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: -4.6%)
$62.71
(+177%)
Base:
(SPY PE: 6.9, Growth: -4.6%)
$19.64
(-13%)
Bear:
(PE: 5.0, Growth: -4.6%)
$14.21
(-37%)
Share & Embed Analysis
Last updated: May 16, 2026 6:57 AM ET
Data refreshes hourly during market hours. Next update: 7:57 AM
Data refreshes hourly during market hours. Next update: 7:57 AM
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Technical Signals Check
Is HELE showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced HELE Option Strategies
Professional options setups generated by AI based on today's HELE price and gamma walls.
