HRI Stock Analysis: Buy, Sell, or Hold?

HRI - Herc Holdings Inc.

SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING
$94.03
-5.52 (-5.54%) β–Ό
5d: -11.89%
30d: -31.96%
90d: -38.41%
WAIT
LOW Confidence
Analysis Updated: Apr 1, 2026 12:00 AM ET
Earnings: Apr 28, 2026 25d

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Interactive Price Chart (1 Month)

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πŸ’‘
Bottom Line:
⏸️ WAIT FOR STABILIZATION: HRI is down 11.9% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$312.48
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$194.02
51.5% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.3x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: HRI is currently trading at $94.03, which is considered oversold relative to its 30-day fair value range of $100.39 to $135.50. From a valuation perspective, the stock is trading at a discount (Forward PE: 8.4) compared to its historical average (14.3). Remarkably, the market is currently pricing in an annual earnings decline of 16.3% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, HRI is in a downtrend. The price is currently testing key support at $96.34. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.5% recently.

Market Sentiment: HRI has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (11th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $172.36 (+83.3%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $100.39 - $135.50
Company Quality Score 56/100 (HOLD)
Options IV Signal 11th percentile (COMPLACENCY WARNING)
Volume Confirmation HIGH
Confidence Score 88.5%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • BULLISH: Options cheap (IV 11th percentile)
  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • BEARISH: Downward momentum (-5.5%)
  • BULLISH: Trading 83.3% below Wall St target ($172.36)
  • WARNING: Recommendation downgraded due to -11.9% 5-day decline - wait for stabilization

Fair Price Analysis

30-Day Fair Range $100.39 - $135.50
Current vs Fair Value OVERSOLD
Expected Move (7 Days) Β±$7.20 (7.7%)

Support & Resistance Levels

Support Level $96.34
Resistance Level $108.70
Current Trend Downtrend
Technical data as of Apr 1, 2026

Fundamental Context

Forward P/E (Next Year Est.) 8.38
Wall Street Target $172.36 (+83.3%)
Revenue Growth (YoY) 27.1%
Earnings Growth (YoY) -79.0%
Valuation Discount vs History -16.3% cheaper
PE vs Historical 8.4 vs 14.3 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -16.3% (market-implied from PE analysis)
1-Year Target $84.63 (-10%)
2-Year Target $76.16 (-19%)
3-Year Target $68.55 (-27%)
3-Yr Target (if PE normalizes) (PE: 8β†’14) $116.98 (+24%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 47.9%) $810.77 (+762%)
Base: (SPY PE: 8.4, Growth: 47.9%) $303.99 (+223%)
Bear: (PE: 7.1, Growth: 47.9%) $258.39 (+175%)
πŸ“ˆ Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (8x PE) as earnings recover.
Forward PE: 12.45 | Forward EPS (Implied): $8.36
Bull Case $125.75 (+21%)
Analyst growth 15.0%, PE expands to 13.1
Base Case $104.14 (0%)
Market implied 0.0%, PE stable at 12.5
Bear Case $79.67 (-24%)
Severe decline -15.0%, PE contracts to 11.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
πŸ’‘ Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 8.4 to 14.3
Stabilization Target: $160.46 (+70.6%)
PE Expansion Potential: +70.6%
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Last updated: April 02, 2026 4:19 AM ET
Data refreshes hourly during market hours. Next update: 5:19 AM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
0
Buys
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Sells
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Net
NEUTRAL

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