PRG Stock Analysis: Buy, Sell, or Hold?
PRG - PROG Holdings, Inc.
$33.20
-1.03 (-3.01%)
▼
5d:
-8.64%
30d:
+9.28%
90d:
-0.51%
HOLD
LOW Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: Apr 29, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PRG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: PRG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$61.51
Based on 9.4% avg growth
INTRINSIC VALUE TODAY
$38.19
13.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PRG is currently trading at $33.20, which is considered fair relative to its 30-day fair value range of $29.79 to $35.26. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.4) compared to its historical average (7.4). Remarkably, the market is currently pricing in an annual earnings decline of 4.5% over the next few years. This pessimistic expectation contrasts with the company's recent 6.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PRG is showing sideways momentum. The price is currently testing key support at $33.12. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.0% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $45.79 (+33.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PRG is showing sideways momentum. The price is currently testing key support at $33.12. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.0% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $45.79 (+33.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$29.79 -
$35.26
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
67.6%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.0%)
- BULLISH: Trading 33.8% below Wall St target ($45.79)
- CAUTION: Recommendation downgraded due to -8.6% 5-day decline
Trading Range Analysis
30-Day Trading Range
$29.79 -
$35.26
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$33.12
Resistance Level
$36.85
Current Trend
Sideways
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.42
Wall Street Target
$45.79
(+33.8%)
Revenue Growth (YoY)
11.1%
Earnings Growth (YoY)
6.4%
Profit Margin
6.0%
Valuation Discount vs History
-4.5% cheaper
PE vs Historical
6.4 vs 7.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.5%
(market-implied from PE analysis)
1-Year Target
$32.69
(-5%)
2-Year Target
$31.22
(-9%)
3-Year Target
$29.81
(-13%)
3-Yr Target (if PE normalizes)
(PE: 6→7)
$34.37
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 14.7%)
$177.25
(+418%)
Base:
(SPY PE: 6.4, Growth: 14.7%)
$51.62
(+51%)
Bear:
(PE: 5.5, Growth: 14.7%)
$43.88
(+28%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (9x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 8.71 | Current EPS (TTM): $3.93
Bull Case
$51.11
(+49%)
Analyst growth 35.7%, PE expands to 9.6
Base Case
$46.47
(+36%)
Market implied 35.7%, PE stable at 8.7
Bear Case
$23.29
(-32%)
Severe decline -20.0%, PE contracts to 7.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.4 to 7.4
Stabilization Target:
$39.46
(+15.3%)
PE Expansion Potential:
+15.3%
Share & Embed Analysis
Last updated: May 15, 2026 3:32 PM ET
Data refreshes hourly during market hours. Next update: 4:32 PM
Data refreshes hourly during market hours. Next update: 4:32 PM
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Technical Signals Check
Is PRG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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