HUBS Stock Analysis: Buy, Sell, or Hold?

HUBS - HUBSPOT, INC.

SERVICES-PREPACKAGED SOFTWARE
$238.19
7.40 (3.21%) ▲
5d: -9.11%
30d: -9.95%
90d: -40.18%
HOLD
LOW Confidence
Protect Your HUBS Gains
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: May 14, 2026
Smart Money Accumulation

HUBS is down 7.8% this week, but smart money is accumulating calls. Top strike: $350 2026-04-17 with 440 OI. Call ratio: 69% View Scanner →

Strength: 5.8/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 HOLD: HUBS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$702.22
Based on 13.2% avg growth
INTRINSIC VALUE TODAY
$436.03
45.4% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: HUBS is currently trading at $238.19, which is considered oversold relative to its 30-day fair value range of $240.74 to $277.28. From a valuation perspective, the stock is trading at a discount (Forward PE: 15.2) compared to its historical average (25.2). Remarkably, the market is currently pricing in an annual earnings decline of 15.6% over the next few years. This pessimistic expectation contrasts with the company's recent 968.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, HUBS is in a strong downtrend. Immediate support is located at $229.01, while resistance sits at $278.25. The stock is showing strong short-term momentum, up 3.2% recently.

Market Sentiment: HUBS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $376.75 (+63.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $240.74 - $277.28
Company Quality Score 51/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 61.9%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • BEARISH: Weak technical setup (25/100)
  • BULLISH: High volume confirmation
  • BULLISH: Strong upward momentum (+3.2%)
  • BULLISH: Trading 63.2% below Wall St target ($376.75)
  • CAUTION: Recommendation downgraded due to -9.1% 5-day decline

Fair Price Analysis

30-Day Fair Range $240.74 - $277.28
Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $229.01
Resistance Level $278.25
Current Trend Strong Downtrend
Technical data as of Mar 27, 2026

Fundamental Context

Forward P/E (Next Year Est.) 15.15
Wall Street Target $376.75 (+63.2%)
Revenue Growth (YoY) 20.4%
Earnings Growth (YoY) 968.1%
Profit Margin 1.5%
Valuation Discount vs History -15.6% cheaper
PE vs Historical 15.2 vs 25.2 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -15.6% (market-implied from PE analysis)
1-Year Target $207.71 (-10%)
2-Year Target $186.94 (-19%)
3-Year Target $168.25 (-27%)
3-Yr Target (if PE normalizes) (PE: 15→25) $279.92 (+21%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 22.4%) $625.33 (+171%)
Base: (SPY PE: 15.1, Growth: 22.4%) $422.84 (+83%)
Bear: (PE: 12.9, Growth: 22.4%) $359.41 (+56%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Forward PE: 20.79 | Forward EPS (Implied): $12.61
Bull Case $316.44 (+21%)
Analyst growth 15.0%, PE expands to 21.8
Base Case $262.06 (0%)
Market implied 0.0%, PE stable at 20.8
Bear Case $200.48 (-24%)
Severe decline -15.0%, PE contracts to 18.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.1 to 25.2
Stabilization Target: $383.97 (+66.4%)
PE Expansion Potential: +66.4%
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Last updated: March 30, 2026 10:38 AM ET
Data refreshes hourly during market hours. Next update: 11:38 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
1
Buys
11
Sells
Net
INSIDERS SELLING
Recent Transactions
Brian Halligan SELL 8261 shares 2026-02-17
Erika Ashley Fisher SELL 841 shares 2026-02-04
Erika Ashley Fisher SELL 589 shares 2026-02-03

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Advanced HUBS Option Strategies

Professional options setups generated by AI based on today's HUBS price and gamma walls.

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