What is the fair value of NOW stock?

Our analysis estimates the fair value range for NOW to be between $87.51 and $97.52. The current price is $95.07.

What is the analyst price target for NOW?

The average Wall Street analyst price target for NOW is $143.06. This implies a potential upside of 50.5% from current levels.

NOW Stock Analysis: Buy, Sell, or Hold?

NOW - SERVICENOW, INC.

SERVICES-PREPACKAGED SOFTWARE

$95.07

4.57 (5.05%) ▲

5d: +4.27%

30d: -1.42%

90d: -11.22%

BUY

HIGH Confidence

Analysis Updated: May 15, 2026 12:00 AM ET

Earnings: Jul 22, 2026

Smart Money Accumulation

None View Scanner →

Strength: 8.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
✅ BUY SIGNAL: NOW trading at deep discount. Market pricing in -5.5% annual earnings decline, creating value opportunity for patient investors.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 21.9%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$205.33

Based on 13.0% avg growth

INTRINSIC VALUE TODAY

$127.49

25.4% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.4x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: NOW is currently trading at $95.07, which is considered slightly high relative to its 30-day fair value range of $87.51 to $97.52. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.9) compared to its historical average (22.4). Remarkably, the market is currently pricing in an annual earnings decline of 5.5% over the next few years. This pessimistic expectation contrasts with the company's recent 2.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, NOW is in a strong downtrend. The price is approaching resistance at $95.62. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.0% recently.

Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $143.06 (+50.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position SLIGHTLY HIGH

Historical Trading Range $87.51 - $97.52

Company Quality Score 62/100 (BUY)

Volume Confirmation HIGH

Confidence Score 81.0%

All Signals

BULLISH: Strong technical setup (60/100)
BULLISH: High volume confirmation
BULLISH: Strong upward momentum (+5.0%)
BULLISH: Trading 50.5% below Wall St target ($143.06)

Trading Range Analysis

30-Day Trading Range $87.51 - $97.52

Current vs Trading Range SLIGHTLY HIGH

Support & Resistance Levels

Support Level $85.44

Resistance Level $95.62

Current Trend Strong Downtrend

Technical data as of May 15, 2026

Fundamental Context

Forward P/E (Next Year Est.) 18.92

Wall Street Target $143.06 (+50.5%)

Revenue Growth (YoY) 22.1%

Earnings Growth (YoY) 2.3%

Profit Margin 12.6%

Valuation Discount vs History -5.5% cheaper

PE vs Historical 18.9 vs 22.4 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -5.5% (market-implied from PE analysis)

1-Year Target $89.84 (-6%)

2-Year Target $84.90 (-11%)

3-Year Target $80.23 (-16%)

3-Yr Target (if PE normalizes) (PE: 19→22) $95.00 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.1, Growth: 21.9%) $200.96 (+111%)

Base: (SPY PE: 18.9, Growth: 21.9%) $172.25 (+81%)

Bear: (PE: 16.1, Growth: 21.9%) $146.41 (+54%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (19x PE) as earnings recover.

Forward PE: 21.74 | Forward EPS (Implied): $4.37

Bull Case $114.80 (+21%)

Analyst growth 15.0%, PE expands to 22.8

Base Case $95.07 (0%)

Market implied 0.0%, PE stable at 21.7

Bear Case $72.73 (-24%)

Severe decline -15.0%, PE contracts to 19.6

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 18.9 to 22.4

Stabilization Target: $112.57 (+18.4%)

PE Expansion Potential: +18.4%

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Last updated: May 18, 2026 3:22 AM ET
Data refreshes hourly during market hours. Next update: 4:22 AM

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Ro Khanna SELL 2026-03-30

Josh Gottheimer BUY 2026-03-06

Ro Khanna BUY 2026-02-24

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