Is HUBS stock a Buy, Sell, or Hold?

Based on our analysis, HUBS is currently a HOLD with moderate confidence. 📊 HOLD: HUBS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of HUBS stock?

Our analysis estimates the fair value range for HUBS to be between $198.88 and $238.19. The current price is $183.46.

What is the analyst price target for HUBS?

The average Wall Street analyst price target for HUBS is $295.86. This implies a potential upside of 65.3% from current levels.

HUBS Stock Analysis: Buy, Sell, or Hold?

HUBS - HUBSPOT, INC.

SERVICES-PREPACKAGED SOFTWARE

$183.46

4.46 (2.49%) ▲

5d: -24.73%

30d: -16.08%

90d: -19.87%

HOLD

MODERATE Confidence

Protect Your HUBS Gains

Analysis Updated: May 14, 2026 12:00 AM ET

Earnings: May 07, 2026 0d

Smart Money Distribution

HUBS is up 9.9% this week, but smart money is buying puts. Top strike: $230 2026-06-18 with 1,145 OI. Put ratio: 65% View Scanner →

Strength: 6.5/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: HUBS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 18.8%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$587.81

Based on 11.4% avg growth

INTRINSIC VALUE TODAY

$364.99

49.7% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.1x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: HUBS is currently trading at $183.46, which is considered oversold relative to its 30-day fair value range of $198.88 to $238.19. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.5) compared to its historical average (22.1). Remarkably, the market is currently pricing in an annual earnings decline of 19.7% over the next few years. This pessimistic expectation contrasts with the company's recent 968.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, HUBS is in a strong downtrend. Immediate support is located at $173.25, while resistance sits at $255.00.

Market Sentiment: HUBS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $295.86 (+65.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $198.88 - $238.19

Company Quality Score 53/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.1%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading 65.3% below Wall St target ($295.86)
CAUTION: 5-day price weakness (-24.7%) - monitor closely

Trading Range Analysis

30-Day Trading Range $198.88 - $238.19

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $173.25

Resistance Level $255.00

Current Trend Strong Downtrend

Technical data as of May 14, 2026

Fundamental Context

Forward P/E (Next Year Est.) 11.48

Wall Street Target $295.86 (+65.3%)

Revenue Growth (YoY) 23.4%

Earnings Growth (YoY) 968.1%

Profit Margin 3.0%

Valuation Discount vs History -19.7% cheaper

PE vs Historical 11.5 vs 22.1 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -19.7% (market-implied from PE analysis)

1-Year Target $161.10 (-10%)

2-Year Target $144.99 (-19%)

3-Year Target $130.49 (-27%)

3-Yr Target (if PE normalizes) (PE: 11→22) $251.15 (+40%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.0, Growth: 18.8%) $576.73 (+222%)

Base: (SPY PE: 11.5, Growth: 18.8%) $300.46 (+68%)

Bear: (PE: 9.8, Growth: 18.8%) $255.39 (+43%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (11x PE) as earnings recover.

Forward PE: 15.85 | Forward EPS (Implied): $11.29

Bull Case $216.14 (+21%)

Analyst growth 15.0%, PE expands to 16.6

Base Case $179.00 (0%)

Market implied 0.0%, PE stable at 15.9

Bear Case $136.94 (-24%)

Severe decline -15.0%, PE contracts to 14.3

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 11.5 to 22.1

Stabilization Target: $344.52 (+92.5%)

PE Expansion Potential: +92.5%

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Last updated: May 14, 2026 4:04 PM ET
Data refreshes hourly during market hours. Next update: 5:03 PM

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Technical Signals Check

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Insider Activity (6 Months)

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Net

INSIDERS SELLING

Recent Transactions

Brian Halligan SELL 8292 shares 2026-04-21

Brian Halligan SELL 8500 shares 2026-03-17

Brian Halligan SELL 8261 shares 2026-02-17

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Advanced HUBS Option Strategies

Professional options setups generated by AI based on today's HUBS price and gamma walls.

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