KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$67.67
1.65 (2.49%)
▲
5d:
+4.42%
30d:
-0.77%
90d:
-2.86%
BUY
HIGH Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Jun 19, 2026
Smart Money Distribution
None View Scanner →
Strength: 4.1/10
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1 traders called KR this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: KR shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: KR shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$95.46
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$59.27
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $67.67, which is considered fair relative to its 30-day fair value range of $65.95 to $68.43. The stock's valuation (Forward PE: 12.5) is in line with its historical norms (12.9). Remarkably, the market is currently pricing in an annual earnings decline of 1.1% over the next few years. This pessimistic expectation contrasts with the company's recent 50.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $67.87. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $75.55 (+14.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $67.87. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $75.55 (+14.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$65.95 -
$68.43
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
81.0%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($75.55)
Trading Range Analysis
30-Day Trading Range
$65.95 -
$68.43
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$64.04
Resistance Level
$67.87
Current Trend
Uptrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.50
Wall Street Target
$75.55
(+14.4%)
Revenue Growth (YoY)
1.2%
Earnings Growth (YoY)
50.9%
Profit Margin
0.7%
Valuation Discount vs History
-1.1% cheaper
PE vs Historical
12.5 vs 12.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.1%
(market-implied from PE analysis)
1-Year Target
$65.29
(-1%)
2-Year Target
$64.58
(-2%)
3-Year Target
$63.87
(-3%)
3-Yr Target (if PE normalizes)
(PE: 13→13)
$65.90
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 10.0%)
$155.19
(+135%)
Base:
(SPY PE: 12.5, Growth: 10.0%)
$87.91
(+33%)
Bear:
(PE: 10.6, Growth: 10.0%)
$74.72
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (43x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 43.37 | Current EPS (TTM): $1.54
Bull Case
$146.94
(+123%)
Analyst growth 100.0%, PE expands to 47.7
Base Case
$133.58
(+102%)
Market implied 100.0%, PE stable at 43.4
Bear Case
$45.42
(-31%)
Severe decline -20.0%, PE contracts to 36.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.5 to 12.9
Stabilization Target:
$68.13
(+3.2%)
PE Expansion Potential:
+3.2%
Share & Embed Analysis
Last updated: May 18, 2026 2:38 PM ET
Data refreshes hourly during market hours. Next update: 3:38 PM
Data refreshes hourly during market hours. Next update: 3:38 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
4
Buys
3
Sells
+
Net
NEUTRAL
Recent Transactions
David Taylor
SELL
2026-03-24
David Taylor
SELL
2026-02-26
John Boozman
BUY
2026-02-26
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