KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$58.22
1.98 (3.52%)
▲
5d:
+0.78%
30d:
-5.43%
90d:
-17.47%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jun 18, 2026
0d
Smart Money Distribution
None View Scanner →
Strength: 6.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 4.5% decline. Moderate conviction.
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 4.5% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$93.98
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$58.35
0.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $58.22, which is considered slightly low relative to its 30-day fair value range of $57.65 to $64.11. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.0) compared to its historical average (12.7). Remarkably, the market is currently pricing in an annual earnings decline of 4.5% over the next few years. This pessimistic expectation contrasts with the company's recent 13.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a uptrend. The price is currently testing key support at $61.01. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 3.5% recently.
Market Sentiment: KR has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $71.41 (+22.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a uptrend. The price is currently testing key support at $61.01. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 3.5% recently.
Market Sentiment: KR has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $71.41 (+22.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$57.65 -
$64.11
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
61.9%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.5%)
- BULLISH: Trading 22.7% below Wall St target ($71.41)
Trading Range Analysis
30-Day Trading Range
$57.65 -
$64.11
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$61.01
Resistance Level
$65.79
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.02
Wall Street Target
$71.41
(+22.7%)
Revenue Growth (YoY)
2.2%
Earnings Growth (YoY)
13.2%
Profit Margin
0.7%
Valuation Discount vs History
-4.5% cheaper
PE vs Historical
11.0 vs 12.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.5%
(market-implied from PE analysis)
1-Year Target
$55.60
(-5%)
2-Year Target
$53.10
(-9%)
3-Year Target
$50.71
(-13%)
3-Yr Target (if PE normalizes)
(PE: 11→13)
$58.42
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.0%)
$153.15
(+163%)
Base:
(SPY PE: 11.0, Growth: 10.0%)
$77.52
(+33%)
Bear:
(PE: 9.4, Growth: 10.0%)
$65.89
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 32.89 | Current EPS (TTM): $1.71
Bull Case
$123.73
(+113%)
Analyst growth 100.0%, PE expands to 36.2
Base Case
$112.48
(+93%)
Market implied 100.0%, PE stable at 32.9
Bear Case
$38.24
(-34%)
Severe decline -20.0%, PE contracts to 28.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.0 to 12.7
Stabilization Target:
$67.07
(+15.2%)
PE Expansion Potential:
+15.2%
Share & Embed Analysis
Last updated: July 03, 2026 7:52 PM ET
Data refreshes hourly during market hours. Next update: 8:52 PM
Data refreshes hourly during market hours. Next update: 8:52 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
4
Buys
3
Sells
+
Net
NEUTRAL
Recent Transactions
David Taylor
SELL
2026-03-24
David Taylor
SELL
2026-02-26
John Boozman
BUY
2026-02-26
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