MAX Stock Analysis: Buy, Sell, or Hold?
MAX - MediaAlpha, Inc.
$10.23
-0.01 (-0.10%)
▼
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 23, 2026
21d
Get Alerted When MAX Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: MAX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: MAX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.43
Based on -6.8% avg growth
INTRINSIC VALUE TODAY
$4.61
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: MAX is currently trading at $10.23, which is considered oversold relative to its 30-day fair value range of $11.11 to $12.60. The stock's valuation (Forward PE: 7.5) is in line with its historical norms (7.9). Remarkably, the market is currently pricing in an annual earnings decline of 1.4% over the next few years. This pessimistic expectation contrasts with the company's recent 52.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, MAX is showing sideways momentum. The price is currently testing key support at $10.03. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $15.93 (+55.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, MAX is showing sideways momentum. The price is currently testing key support at $10.03. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $15.93 (+55.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$11.11 -
$12.60
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
Protect Your Profits
Holding MAX? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 55.7% below Wall St target ($15.93)
- CAUTION: Recommendation downgraded due to -5.4% 5-day decline
Fair Price Analysis
30-Day Fair Range
$11.11 -
$12.60
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$10.03
Resistance Level
$11.59
Current Trend
Sideways
Fundamental Context
Forward P/E (Next Year Est.)
7.54
Wall Street Target
$15.93
(+55.7%)
Revenue Growth (YoY)
18.3%
Earnings Growth (YoY)
52.9%
Profit Margin
-0.1%
Valuation Discount vs History
-1.4% cheaper
PE vs Historical
7.5 vs 7.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.4%
(market-implied from PE analysis)
1-Year Target
$10.09
(-1%)
2-Year Target
$9.95
(-3%)
3-Year Target
$9.81
(-4%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
$10.27
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: -17.5%)
$22.05
(+116%)
Base:
(SPY PE: 7.5, Growth: -17.5%)
$7.46
(-27%)
Bear:
(PE: 6.4, Growth: -17.5%)
$6.34
(-38%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.5 to 7.9
Stabilization Target:
$10.72
(+4.8%)
PE Expansion Potential:
+4.8%
Last updated: February 01, 2026 4:49 AM ET
Data refreshes hourly during market hours. Next update: 5:49 AM
Data refreshes hourly during market hours. Next update: 5:49 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is MAX showing a specific setup today?
Insider Activity (6 Months)
1
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Kathy P Vrabeck
BUY
31000 shares
2025-08-12
Keith Cramer
SELL
20000 shares
2025-08-12
Keith Cramer
SELL
4753 shares
2025-08-11
Top Rated Internet Content & Information Stocks
Top-rated stocks in Internet Content & Information by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
META
Meta Platforms Inc. |
STRONG BUY
68 analysts |
$833 | 69 BUY |
|
TME
Tencent Music Entertainm… |
STRONG BUY
32 analysts |
$27 | 55 HOLD |
|
GOOGL
Alphabet Inc Class A |
STRONG BUY
68 analysts |
$343 | 66 BUY |
|
GOOG
Alphabet Inc Class C |
STRONG BUY
68 analysts |
$337 | 65 BUY |
|
BILI
Bilibili Inc |
STRONG BUY
31 analysts |
$31 | 58 HOLD |
Advanced MAX Option Strategies
Professional options setups generated by AI based on today's MAX price and gamma walls.
