NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$22.22
-0.06 (-0.27%)
▼
5d:
-8.3%
30d:
-15.45%
90d:
-17.43%
HOLD
LOW Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: May 12, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: NATR shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: NATR shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$40.35
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$25.06
11.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $22.22, which is considered oversold relative to its 30-day fair value range of $24.00 to $27.53. From a valuation perspective, the stock is trading at a discount (Forward PE: 17.4) compared to its historical average (22.5). Remarkably, the market is currently pricing in an annual earnings decline of 8.2% over the next few years. This pessimistic expectation contrasts with the company's recent 16.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NATR is in a uptrend. Immediate support is located at $21.27, while resistance sits at $27.12.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $35.00 (+57.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, NATR is in a uptrend. Immediate support is located at $21.27, while resistance sits at $27.12.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $35.00 (+57.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$24.00 -
$27.53
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 57.5% below Wall St target ($35.00)
- CAUTION: Recommendation downgraded due to -8.3% 5-day decline
Trading Range Analysis
30-Day Trading Range
$24.00 -
$27.53
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$21.27
Resistance Level
$27.12
Current Trend
Uptrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.36
Wall Street Target
$35.00
(+57.5%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
16.0%
Profit Margin
4.1%
Valuation Discount vs History
-8.2% cheaper
PE vs Historical
17.4 vs 22.5
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.2%
(market-implied from PE analysis)
1-Year Target
$20.40
(-8%)
2-Year Target
$18.73
(-16%)
3-Year Target
$17.19
(-23%)
3-Yr Target (if PE normalizes)
(PE: 17→23)
$22.28
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 0.0%)
$28.25
(+27%)
Base:
(SPY PE: 17.4, Growth: 0.0%)
$22.22
(0%)
Bear:
(PE: 14.8, Growth: 0.0%)
$18.89
(-15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 20.25 | Current EPS (TTM): $1.10
Bull Case
$28.52
(+28%)
Analyst growth 16.4%, PE expands to 22.3
Base Case
$25.93
(+17%)
Market implied 16.4%, PE stable at 20.3
Bear Case
$15.15
(-32%)
Severe decline -20.0%, PE contracts to 17.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 17.4 to 22.5
Stabilization Target:
$28.80
(+29.6%)
PE Expansion Potential:
+29.6%
Share & Embed Analysis
Last updated: May 16, 2026 6:15 AM ET
Data refreshes hourly during market hours. Next update: 7:15 AM
Data refreshes hourly during market hours. Next update: 7:15 AM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
19516 shares
2026-03-13
Daniel C Norman
SELL
15383 shares
2026-03-13
Jonathan David Lanoy
SELL
4000 shares
2026-03-13
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