PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$91.04
-0.73 (-0.80%)
▼
5d:
-3.63%
30d:
-16.63%
90d:
-0.5%
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Feb 24, 2026
21d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -4.6% annual earnings decline despite 41% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -4.6% annual earnings decline despite 41% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$140.46
Based on 9.9% avg growth
INTRINSIC VALUE TODAY
$87.22
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $91.04, which is considered oversold relative to its 30-day fair value range of $95.75 to $108.84. From a valuation perspective, the stock is trading at a discount (Forward PE: 25.9) compared to its historical average (29.8). Remarkably, the market is currently pricing in an annual earnings decline of 4.6% over the next few years. This pessimistic expectation contrasts with the company's recent 40.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a uptrend. The price is currently testing key support at $88.83. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $130.18 (+43.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLNT is in a uptrend. The price is currently testing key support at $88.83. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $130.18 (+43.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$95.75 -
$108.84
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 43.0% below Wall St target ($130.18)
Fair Price Analysis
30-Day Fair Range
$95.75 -
$108.84
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$88.83
Resistance Level
$99.49
Current Trend
Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
25.88
Wall Street Target
$130.18
(+43.0%)
Revenue Growth (YoY)
13.3%
Earnings Growth (YoY)
40.9%
Profit Margin
17.1%
Valuation Discount vs History
-4.6% cheaper
PE vs Historical
25.9 vs 29.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.6%
(market-implied from PE analysis)
1-Year Target
$86.85
(-5%)
2-Year Target
$82.86
(-9%)
3-Year Target
$79.05
(-13%)
3-Yr Target (if PE normalizes)
(PE: 26→30)
$91.00
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 25.9, Growth: 15.8%)
$141.47
(+55%)
Base:
(SPY PE: 22.3, Growth: 15.8%)
$121.88
(+34%)
Bear:
(PE: 19.0, Growth: 15.8%)
$103.60
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (38x PE), but valuation improves significantly next year (26x PE) as earnings recover.
Trailing PE: 37.55 | Current EPS (TTM): $2.44
Bull Case
$145.06
(+59%)
Analyst growth 43.9%, PE expands to 41.3
Base Case
$131.87
(+45%)
Market implied 43.9%, PE stable at 37.6
Bear Case
$62.31
(-32%)
Severe decline -20.0%, PE contracts to 31.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 25.9 to 29.8
Stabilization Target:
$104.81
(+15.1%)
PE Expansion Potential:
+15.1%
Last updated: February 01, 2026 11:18 PM ET
Data refreshes hourly during market hours. Next update: 12:18 AM
Data refreshes hourly during market hours. Next update: 12:18 AM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PLNT Option Strategies
Professional options setups generated by AI based on today's PLNT price and gamma walls.
