PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$73.80
-1.60 (-2.12%)
▼
5d:
-0.73%
30d:
-11.9%
90d:
-32.89%
BUY
HIGH Confidence
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: May 14, 2026
Smart Money Accumulation
PLNT is down 4.2% this week, but smart money is accumulating calls. Top strike: $100 2026-05-15 with 565 OI. Call ratio: 69% View Scanner →
Strength: 4.0/10
Get Alerted When PLNT Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -11.2% annual earnings decline despite 32% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -11.2% annual earnings decline despite 32% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$177.70
Based on 12.0% avg growth
INTRINSIC VALUE TODAY
$110.34
33.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $73.80, which is considered slightly low relative to its 30-day fair value range of $74.64 to $87.43. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.2) compared to its historical average (26.0). Remarkably, the market is currently pricing in an annual earnings decline of 11.2% over the next few years. This pessimistic expectation contrasts with the company's recent 32.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $73.01. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $112.06 (+51.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is currently testing key support at $73.01. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $112.06 (+51.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$74.64 -
$87.43
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 51.8% below Wall St target ($112.06)
Fair Price Analysis
30-Day Fair Range
$74.64 -
$87.43
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$73.01
Resistance Level
$76.74
Current Trend
Strong Downtrend
Technical data as of
Mar 27, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.18
Wall Street Target
$112.06
(+51.8%)
Revenue Growth (YoY)
10.7%
Earnings Growth (YoY)
32.5%
Profit Margin
17.7%
Valuation Discount vs History
-11.2% cheaper
PE vs Historical
18.2 vs 26.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-11.2%
(market-implied from PE analysis)
1-Year Target
$66.42
(-10%)
2-Year Target
$59.78
(-19%)
3-Year Target
$53.80
(-27%)
3-Yr Target (if PE normalizes)
(PE: 18→26)
$76.94
(+4%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 20.0%)
$157.27
(+113%)
Base:
(SPY PE: 18.2, Growth: 20.0%)
$127.65
(+73%)
Bear:
(PE: 15.5, Growth: 20.0%)
$108.50
(+47%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 28.37 | Current EPS (TTM): $2.62
Bull Case
$126.69
(+69%)
Analyst growth 54.9%, PE expands to 31.2
Base Case
$115.17
(+54%)
Market implied 54.9%, PE stable at 28.4
Bear Case
$50.55
(-33%)
Severe decline -20.0%, PE contracts to 24.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.2 to 26.0
Stabilization Target:
$105.54
(+43.0%)
PE Expansion Potential:
+43.0%
Share & Embed Analysis
Last updated: March 30, 2026 7:02 AM ET
Data refreshes hourly during market hours. Next update: 8:02 AM
Data refreshes hourly during market hours. Next update: 8:02 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Leisure Stocks
Top-rated stocks in Leisure by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
AS
Amer Sports, Inc. |
STRONG BUY
19 analysts |
$49 | 52 HOLD |
|
HAS
Hasbro Inc |
STRONG BUY
14 analysts |
$113 | 60 BUY |
|
FUN
Six Flags Entertainment … |
STRONG BUY
14 analysts |
$24 | 56 HOLD |
|
MAT
Mattel Inc |
STRONG BUY
14 analysts |
$19 | 58 HOLD |
|
LTH
Life Time Group Holdings… |
STRONG BUY
13 analysts |
$40 | 59 HOLD |
Advanced PLNT Option Strategies
Professional options setups generated by AI based on today's PLNT price and gamma walls.
