ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$54.61
1.19 (2.23%)
▲
5d:
+3.27%
30d:
-0.71%
90d:
-9.1%
BUY
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Apr 22, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: ROL shows positive signals but monitor for confirmation. Market pricing in 4.1% decline. Moderate conviction.
💡 BUY OPPORTUNITY: ROL shows positive signals but monitor for confirmation. Market pricing in 4.1% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$51.17
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$31.77
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $54.61, which is considered fair relative to its 30-day fair value range of $53.62 to $55.69. From a valuation perspective, the stock is trading at a discount (Forward PE: 38.3) compared to its historical average (43.4). Remarkably, the market is currently pricing in an annual earnings decline of 4.1% over the next few years. This pessimistic expectation contrasts with the company's recent 1.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is approaching resistance at $55.18. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $64.25 (+20.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROL is in a strong downtrend. The price is approaching resistance at $55.18. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $64.25 (+20.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$53.62 -
$55.69
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
72.4%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.3% below Wall St target ($64.25)
Trading Range Analysis
30-Day Trading Range
$53.62 -
$55.69
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$51.95
Resistance Level
$55.18
Current Trend
Strong Downtrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
38.28
Wall Street Target
$64.25
(+20.3%)
Revenue Growth (YoY)
10.2%
Earnings Growth (YoY)
1.3%
Profit Margin
13.8%
Valuation Discount vs History
-4.1% cheaper
PE vs Historical
38.3 vs 43.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.1%
(market-implied from PE analysis)
1-Year Target
$51.23
(-4%)
2-Year Target
$49.13
(-8%)
3-Year Target
$47.12
(-12%)
3-Yr Target (if PE normalizes)
(PE: 38→43)
$53.42
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 38.3, Growth: 12.0%)
$74.96
(+40%)
Base:
(SPY PE: 22.1, Growth: 12.0%)
$43.22
(-19%)
Bear:
(PE: 18.8, Growth: 12.0%)
$36.73
(-31%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (49x PE), but valuation improves significantly next year (38x PE) as earnings recover.
Trailing PE: 49.01 | Current EPS (TTM): $1.09
Bull Case
$75.23
(+41%)
Analyst growth 28.0%, PE expands to 53.9
Base Case
$68.39
(+28%)
Market implied 28.0%, PE stable at 49.0
Bear Case
$36.33
(-32%)
Severe decline -20.0%, PE contracts to 41.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 38.3 to 43.4
Stabilization Target:
$60.56
(+13.4%)
PE Expansion Potential:
+13.4%
Share & Embed Analysis
Last updated: May 18, 2026 4:20 PM ET
Data refreshes hourly during market hours. Next update: 5:20 PM
Data refreshes hourly during market hours. Next update: 5:20 PM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
6
Buys
14
Sells
Net
INSIDERS SELLING
Recent Transactions
April McClain Delaney
BUY
2026-03-31
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Ro Khanna
BUY
2026-02-24
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