RUSHA Stock Analysis: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$64.19
0.90 (1.42%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 17, 2026
16d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: RUSHA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: RUSHA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$92.28
Based on 11.0% avg growth
INTRINSIC VALUE TODAY
$57.30
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $64.19, which is considered extended relative to its 30-day fair value range of $55.77 to $62.90. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.0) compared to its historical average (14.8). At these levels, the market is pricing in 4.9% annual earnings growth.
Technical Outlook: Technically, RUSHA is in a uptrend. The price is approaching resistance at $66.11. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RUSHA is in a uptrend. The price is approaching resistance at $66.11. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$55.77 -
$62.90
Company Quality Score
54/100
(HOLD)
Options IV Signal
50th percentile
(NORMAL)
Volume Confirmation
HIGH
Confidence Score
53.5%
Protect Your Profits
Holding RUSHA? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Options fairly priced (IV 50th percentile)
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($65.00)
- BULLISH: Expecting earnings turnaround to 4.9% growth with -0.8% revenue growth
Fair Price Analysis
30-Day Fair Range
$55.77 -
$62.90
Current vs Fair Value
EXTENDED
Expected Move (7 Days)
±$3.16
(4.9%)
Support & Resistance Levels
Support Level
$60.75
Resistance Level
$66.11
Current Trend
Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
17.02
Wall Street Target
$65.00
(+2.7%)
Revenue Growth (YoY)
-0.8%
Earnings Growth (YoY)
-14.4%
Profit Margin
3.6%
Valuation Premium vs History
+4.9% premium
PE vs Historical
17.0 vs 14.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.9%
(market-implied from PE analysis)
1-Year Target
$66.39
(+5%)
2-Year Target
$69.64
(+10%)
3-Year Target
$73.06
(+15%)
3-Yr Target (if PE normalizes)
(PE: 17→15)
PE COMPRESSION
$63.53
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 18.0%)
$136.31
(+115%)
Base:
(SPY PE: 17.0, Growth: 18.0%)
$104.03
(+64%)
Bear:
(PE: 14.5, Growth: 18.0%)
$88.43
(+40%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 18.48 | Current EPS (TTM): $3.37
Bull Case
$75.60
(+18%)
Analyst growth 10.4%, PE expands to 20.3
Base Case
$68.73
(+7%)
Market implied 10.4%, PE stable at 18.5
Bear Case
$42.35
(-34%)
Severe decline -20.0%, PE contracts to 15.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 7:41 AM ET
Data refreshes hourly during market hours. Next update: 8:41 AM
Data refreshes hourly during market hours. Next update: 8:41 AM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Michael L Goldstone
SELL
4500 shares
2025-08-22
Jason Wilder
SELL
4980 shares
2025-08-12
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Advanced RUSHA Option Strategies
Professional options setups generated by AI based on today's RUSHA price and gamma walls.
