RUSHA Stock Analysis: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$65.74
-0.28 (-0.42%)
▼
5d:
-0.69%
30d:
-7.81%
90d:
+21.88%
BUY
HIGH Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: Apr 29, 2026
25d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: RUSHA shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: RUSHA shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$134.61
Based on 14.3% avg growth
INTRINSIC VALUE TODAY
$83.58
21.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $65.74, which is considered fair relative to its 30-day fair value range of $63.19 to $70.43. The stock's valuation (Forward PE: 14.5) is in line with its historical norms (15.4). Remarkably, the market is currently pricing in an annual earnings decline of 2.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, RUSHA is in a strong uptrend. Immediate support is located at $61.62, while resistance sits at $67.83.
Market Sentiment: RUSHA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $78.67 (+19.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RUSHA is in a strong uptrend. Immediate support is located at $61.62, while resistance sits at $67.83.
Market Sentiment: RUSHA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $78.67 (+19.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$63.19 -
$70.43
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.0%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($78.67)
Fair Price Analysis
30-Day Fair Range
$63.19 -
$70.43
Current vs Fair Value
FAIR
Support & Resistance Levels
Support Level
$61.62
Resistance Level
$67.83
Current Trend
Strong Uptrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.49
Wall Street Target
$78.67
(+19.7%)
Revenue Growth (YoY)
-11.8%
Earnings Growth (YoY)
-11.0%
Profit Margin
3.5%
Valuation Discount vs History
-2.1% cheaper
PE vs Historical
14.5 vs 15.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.1%
(market-implied from PE analysis)
1-Year Target
$64.36
(-2%)
2-Year Target
$63.01
(-4%)
3-Year Target
$61.68
(-6%)
3-Yr Target (if PE normalizes)
(PE: 14→15)
$65.54
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.6, Growth: 24.5%)
$180.25
(+174%)
Base:
(SPY PE: 14.5, Growth: 24.5%)
$127.00
(+93%)
Bear:
(PE: 12.3, Growth: 24.5%)
$107.95
(+64%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 19.27 | Current EPS (TTM): $3.27
Bull Case
$96.14
(+47%)
Analyst growth 38.7%, PE expands to 21.2
Base Case
$87.40
(+33%)
Market implied 38.7%, PE stable at 19.3
Bear Case
$42.85
(-35%)
Severe decline -20.0%, PE contracts to 16.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.5 to 15.4
Stabilization Target:
$69.85
(+6.3%)
PE Expansion Potential:
+6.3%
Share & Embed Analysis
Last updated: April 02, 2026 10:05 PM ET
Data refreshes hourly during market hours. Next update: 11:05 PM
Data refreshes hourly during market hours. Next update: 11:05 PM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Raymond Joseph Chess
SELL
10000 shares
2026-03-10
Jody Pollard
SELL
11250 shares
2026-02-19
Michael L Goldstone
SELL
4500 shares
2026-02-19
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