YELP Stock Analysis: Buy, Sell, or Hold?
YELP - YELP INC.
$27.38
-0.12 (-0.44%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 12, 2026
11d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: YELP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: YELP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$54.02
Based on 12.9% avg growth
INTRINSIC VALUE TODAY
$33.54
18.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 11.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: YELP is currently trading at $27.38, which is considered oversold relative to its 30-day fair value range of $28.65 to $30.78. The stock's valuation (Forward PE: 10.4) is in line with its historical norms (11.2). Remarkably, the market is currently pricing in an annual earnings decline of 2.5% over the next few years. This pessimistic expectation contrasts with the company's recent 8.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, YELP is in a downtrend. The price is currently testing key support at $26.96. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: YELP has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $33.38 (+21.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, YELP is in a downtrend. The price is currently testing key support at $26.96. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: YELP has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $33.38 (+21.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$28.65 -
$30.78
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding YELP? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 21.4% below Wall St target ($33.38)
Fair Price Analysis
30-Day Fair Range
$28.65 -
$30.78
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$26.96
Resistance Level
$29.58
Current Trend
Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
10.38
Wall Street Target
$33.38
(+21.4%)
Revenue Growth (YoY)
4.4%
Earnings Growth (YoY)
8.9%
Profit Margin
10.2%
Valuation Discount vs History
-2.5% cheaper
PE vs Historical
10.4 vs 11.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.5%
(market-implied from PE analysis)
1-Year Target
$26.81
(-3%)
2-Year Target
$26.14
(-5%)
3-Year Target
$25.49
(-7%)
3-Yr Target (if PE normalizes)
(PE: 10→11)
$27.51
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 21.8%)
$106.84
(+289%)
Base:
(SPY PE: 10.4, Growth: 21.8%)
$49.72
(+81%)
Bear:
(PE: 8.8, Growth: 21.8%)
$42.26
(+54%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 12.28 | Current EPS (TTM): $2.24
Bull Case
$35.79
(+31%)
Analyst growth 18.3%, PE expands to 13.5
Base Case
$32.53
(+19%)
Market implied 18.3%, PE stable at 12.3
Bear Case
$18.70
(-32%)
Severe decline -20.0%, PE contracts to 10.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.4 to 11.2
Stabilization Target:
$29.68
(+7.9%)
PE Expansion Potential:
+7.9%
Last updated: January 30, 2026 7:33 PM ET
Data refreshes hourly during market hours. Next update: 8:33 PM
Data refreshes hourly during market hours. Next update: 8:33 PM
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Technical Signals Check
Is YELP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
David A Schwarzbach
SELL
10000 shares
2025-10-15
Craig Saldanha
SELL
1200 shares
2025-10-01
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SELL
1500 shares
2025-09-25
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