YELP Stock Analysis: Buy, Sell, or Hold?

YELP - YELP INC.

SERVICES-PERSONAL SERVICES
$24.81
0.45 (1.85%) ▲
5d: -0.08%
30d: +11.31%
90d: -18.33%
BUY
MODERATE Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 14, 2026
Smart Money Accumulation

YELP is down 5.9% this week, but smart money is accumulating calls. Top strike: $26 2026-05-15 with 360 OI. Call ratio: 84% View Scanner →

Strength: 6.4/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: YELP shows positive signals but monitor for confirmation. Market pricing in 1.3% decline. Moderate conviction.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$44.99
Based on 11.9% avg growth
INTRINSIC VALUE TODAY
$27.94
11.2% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.2x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: YELP is currently trading at $24.81, which is considered slightly high relative to its 30-day fair value range of $21.62 to $24.63. The stock's valuation (Forward PE: 9.8) is in line with its historical norms (10.2). Remarkably, the market is currently pricing in an annual earnings decline of 1.3% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, YELP is in a strong downtrend. The price is approaching resistance at $25.16. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: YELP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Fair Price Range $21.62 - $24.63
Company Quality Score 57/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 71.4%

All Signals

  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($25.50)

Fair Price Analysis

30-Day Fair Range $21.62 - $24.63
Current vs Fair Value SLIGHTLY HIGH

Support & Resistance Levels

Support Level $23.45
Resistance Level $25.16
Current Trend Strong Downtrend
Technical data as of Mar 30, 2026

Fundamental Context

Forward P/E (Next Year Est.) 9.79
Wall Street Target $25.50 (+2.8%)
Revenue Growth (YoY) -0.5%
Earnings Growth (YoY) -1.2%
Profit Margin 9.9%
Valuation Discount vs History -1.3% cheaper
PE vs Historical 9.8 vs 10.2 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -1.3% (market-implied from PE analysis)
1-Year Target $24.49 (-1%)
2-Year Target $24.17 (-3%)
3-Year Target $23.85 (-4%)
3-Yr Target (if PE normalizes) (PE: 10→10) $24.87 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 19.7%) $97.14 (+292%)
Base: (SPY PE: 9.8, Growth: 19.7%) $42.53 (+71%)
Bear: (PE: 8.3, Growth: 19.7%) $36.15 (+46%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (11x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 10.96 | Current EPS (TTM): $2.24
Bull Case $30.58 (+23%)
Analyst growth 13.2%, PE expands to 12.1
Base Case $27.80 (+12%)
Market implied 13.2%, PE stable at 11.0
Bear Case $16.70 (-33%)
Severe decline -20.0%, PE contracts to 9.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.8 to 10.2
Stabilization Target: $25.86 (+4.2%)
PE Expansion Potential: +4.2%
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Last updated: March 30, 2026 8:56 PM ET
Data refreshes hourly during market hours. Next update: 9:56 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
20
Sells
Net
INSIDERS SELLING
Recent Transactions
David A Schwarzbach SELL 10000 shares 2026-03-12
Craig Saldanha SELL 1200 shares 2026-03-02
Dan Jedda SELL 1464 shares 2026-02-23

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Advanced YELP Option Strategies

Professional options setups generated by AI based on today's YELP price and gamma walls.

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