CELH Stock Analysis: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$29.33
-0.83 (-2.75%)
▼
5d:
-4.28%
30d:
-16.79%
90d:
-33.2%
HOLD
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: May 05, 2026
0d
Smart Money Accumulation
CELH is down 6.6% this week, but smart money is accumulating calls. Top strike: $40 2026-06-18 with 25,961 OI. Call ratio: 74% View Scanner →
Strength: 5.7/10
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29 traders called CELH this week
95% bullish • 2 bearish
95% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CELH shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: CELH shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$98.15
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$60.94
51.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $29.33, which is considered oversold relative to its 30-day fair value range of $30.85 to $34.99. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.8) compared to its historical average (24.7). Remarkably, the market is currently pricing in an annual earnings decline of 15.8% over the next few years. This pessimistic expectation contrasts with the company's recent 125.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CELH is in a strong downtrend. Immediate support is located at $27.66, while resistance sits at $35.75.
Market Sentiment: CELH has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $62.43 (+107.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CELH is in a strong downtrend. Immediate support is located at $27.66, while resistance sits at $35.75.
Market Sentiment: CELH has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $62.43 (+107.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$30.85 -
$34.99
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 107.0% below Wall St target ($62.43)
Trading Range Analysis
30-Day Trading Range
$30.85 -
$34.99
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$27.66
Resistance Level
$35.75
Current Trend
Strong Downtrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.78
Wall Street Target
$62.43
(+107.0%)
Revenue Growth (YoY)
137.7%
Earnings Growth (YoY)
125.8%
Profit Margin
5.9%
Valuation Discount vs History
-15.8% cheaper
PE vs Historical
14.8 vs 24.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-15.8%
(market-implied from PE analysis)
1-Year Target
$27.14
(-10%)
2-Year Target
$24.43
(-19%)
3-Year Target
$21.99
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15→25)
$36.74
(+22%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 25.4%)
$88.74
(+194%)
Base:
(SPY PE: 14.8, Growth: 25.4%)
$59.43
(+97%)
Bear:
(PE: 12.6, Growth: 25.4%)
$50.51
(+68%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Forward PE: 20.92 | Forward EPS (Implied): $1.44
Bull Case
$36.42
(+21%)
Analyst growth 15.0%, PE expands to 22.0
Base Case
$30.16
(0%)
Market implied 0.0%, PE stable at 20.9
Bear Case
$23.07
(-24%)
Severe decline -15.0%, PE contracts to 18.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.8 to 24.7
Stabilization Target:
$50.40
(+67.1%)
PE Expansion Potential:
+67.1%
Share & Embed Analysis
Last updated: May 18, 2026 3:47 PM ET
Data refreshes hourly during market hours. Next update: 4:47 PM
Data refreshes hourly during market hours. Next update: 4:47 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
