CL Stock Analysis: Buy, Sell, or Hold?
CL - Colgate-Palmolive Company
$88.13
-0.71 (-0.80%)
▼
5d:
+0.66%
30d:
+5.39%
90d:
-8.83%
BUY
MODERATE Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: May 01, 2026
0d
Smart Money Distribution
CL is up 4.3% this week, but smart money is buying puts. Top strike: $80 2026-06-18 with 5,286 OI. Put ratio: 68% View Scanner →
Strength: 4.0/10
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3 traders called CL this week
33% bullish • 2 bearish
33% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: CL shows positive signals but monitor for confirmation. Market pricing in 0.6% growth. Moderate conviction.
💡 BUY OPPORTUNITY: CL shows positive signals but monitor for confirmation. Market pricing in 0.6% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$110.88
Based on 5.0% avg growth
INTRINSIC VALUE TODAY
$68.84
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CL is currently trading at $88.13, which is considered extended relative to its 30-day fair value range of $83.54 to $87.22. The stock's valuation (Forward PE: 21.8) is in line with its historical norms (21.5). At these levels, the market is pricing in 0.6% annual earnings growth.
Technical Outlook: Technically, CL is in a strong downtrend. The price is approaching resistance at $89.83. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CL is in a strong downtrend. The price is approaching resistance at $89.83. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$83.54 -
$87.22
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($95.84)
- BULLISH: Expecting earnings turnaround to 0.6% growth with 8.4% revenue growth
Trading Range Analysis
30-Day Trading Range
$83.54 -
$87.22
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$84.08
Resistance Level
$89.83
Current Trend
Strong Downtrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
21.81
Wall Street Target
$95.84
(+8.8%)
Revenue Growth (YoY)
8.4%
Earnings Growth (YoY)
-5.9%
Profit Margin
10.0%
Valuation Premium vs History
+0.6% premium
PE vs Historical
21.8 vs 21.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.6%
(market-implied from PE analysis)
1-Year Target
$88.66
(+1%)
2-Year Target
$89.19
(+1%)
3-Year Target
$89.73
(+2%)
3-Yr Target (if PE normalizes)
(PE: 22→22)
PE COMPRESSION
$88.46
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 6.0%)
$106.31
(+21%)
Base:
(SPY PE: 21.8, Growth: 6.0%)
$105.05
(+19%)
Bear:
(PE: 18.5, Growth: 6.0%)
$89.29
(+1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (34x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Trailing PE: 34.43 | Current EPS (TTM): $2.58
Bull Case
$153.07
(+74%)
Analyst growth 56.6%, PE expands to 37.9
Base Case
$139.15
(+58%)
Market implied 56.6%, PE stable at 34.4
Bear Case
$60.41
(-32%)
Severe decline -20.0%, PE contracts to 29.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: May 16, 2026 4:12 AM ET
Data refreshes hourly during market hours. Next update: 5:12 AM
Data refreshes hourly during market hours. Next update: 5:12 AM
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Technical Signals Check
Is CL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Panagiotis Tsourapas
SELL
15000 shares
2026-02-12
Panagiotis Tsourapas
SELL
35000 shares
2026-02-11
John Hazlin
SELL
20989 shares
2026-02-10
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