BC Stock Analysis: Buy, Sell, or Hold?
BC - Brunswick Corporation
$79.32
1.14 (1.46%)
▲
5d:
-1.8%
30d:
+2.71%
90d:
-7.95%
BUY
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: Jul 23, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: BC shows positive signals but monitor for confirmation. Market pricing in 3.0% decline. Moderate conviction.
💡 BUY OPPORTUNITY: BC shows positive signals but monitor for confirmation. Market pricing in 3.0% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$168.88
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$104.86
24.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BC is currently trading at $79.32, which is considered fair relative to its 30-day fair value range of $76.49 to $81.26. The stock's valuation (Forward PE: 14.9) is in line with its historical norms (16.3). Remarkably, the market is currently pricing in an annual earnings decline of 3.0% over the next few years. This pessimistic expectation contrasts with the company's recent 6.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, BC is in a downtrend. Immediate support is located at $74.19, while resistance sits at $83.22.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $89.88 (+13.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, BC is in a downtrend. Immediate support is located at $74.19, while resistance sits at $83.22.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $89.88 (+13.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$76.49 -
$81.26
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($89.88)
Trading Range Analysis
30-Day Trading Range
$76.49 -
$81.26
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$74.19
Resistance Level
$83.22
Current Trend
Downtrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.91
Wall Street Target
$89.88
(+13.3%)
Revenue Growth (YoY)
12.8%
Earnings Growth (YoY)
6.7%
Profit Margin
-2.5%
Valuation Discount vs History
-3.0% cheaper
PE vs Historical
14.9 vs 16.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.0%
(market-implied from PE analysis)
1-Year Target
$76.94
(-3%)
2-Year Target
$74.63
(-6%)
3-Year Target
$72.39
(-9%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$79.15
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 25.3%)
$230.77
(+191%)
Base:
(SPY PE: 14.9, Growth: 25.3%)
$156.10
(+97%)
Bear:
(PE: 12.7, Growth: 25.3%)
$132.68
(+67%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.9 to 16.3
Stabilization Target:
$86.72
(+9.3%)
PE Expansion Potential:
+9.3%
Share & Embed Analysis
Last updated: May 14, 2026 6:35 PM ET
Data refreshes hourly during market hours. Next update: 7:35 PM
Data refreshes hourly during market hours. Next update: 7:35 PM
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Technical Signals Check
Is BC showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Christopher F Dekker
SELL
4981 shares
2026-02-06
David M Foulkes
SELL
38266 shares
2026-02-05
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