Is MAX stock a Buy, Sell, or Hold?

Based on our analysis, MAX is currently a HOLD with moderate confidence. 📊 HOLD: MAX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of MAX stock?

Our analysis estimates the fair value range for MAX to be between $8.72 and $9.89. The current price is $8.06.

What is the analyst price target for MAX?

The average Wall Street analyst price target for MAX is $13.71. This implies a potential upside of 70.2% from current levels.

MAX Stock Analysis: Buy, Sell, or Hold?

MAX - MediaAlpha, Inc.

SERVICES-BUSINESS SERVICES, NEC

$8.06

0.01 (0.12%) ▲

5d: -11.53%

30d: -19.64%

90d: +12.41%

HOLD

MODERATE Confidence

Protect Your MAX Gains

Analysis Updated: May 15, 2026 12:00 AM ET

Earnings: Apr 29, 2026 0d

Smart Money Accumulation

MAX is down 10.3% this week, but smart money is accumulating calls. Top strike: $12.5 2026-06-18 with 26 OI. Call ratio: 100% View Scanner →

Strength: 10.0/10

Get Alerted When MAX Hits Your Target Price

Join 10,000+ traders who never miss a move

You're in! Check your email to confirm and set your target price.

100% Free No spam, ever Unsubscribe anytime

Interactive Price Chart (1 Month)

Loading historical data...

💡

Bottom Line:
📊 HOLD: MAX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 21.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$20.30

Based on 12.5% avg growth

INTRINSIC VALUE TODAY

$12.60

36.1% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.8x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: MAX is currently trading at $8.06, which is considered oversold relative to its 30-day fair value range of $8.72 to $9.89. From a valuation perspective, the stock is trading at a discount (Forward PE: 4.8) compared to its historical average (6.8). Remarkably, the market is currently pricing in an annual earnings decline of 10.8% over the next few years. This pessimistic expectation contrasts with the company's recent 1412.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, MAX is in a downtrend. The price is currently testing key support at $8.04. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: MAX has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $13.71 (+70.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $8.72 - $9.89

Company Quality Score 58/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.1%

Protect Your Profits

Holding MAX? Use our AI-powered strategies to protect your downside while keeping your long-term position.

View Profit Protection Plan

All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading 70.2% below Wall St target ($13.71)
CAUTION: 5-day price weakness (-11.5%) - monitor closely

Trading Range Analysis

30-Day Trading Range $8.72 - $9.89

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $8.04

Resistance Level $9.49

Current Trend Downtrend

Technical data as of May 15, 2026

Fundamental Context

Forward P/E (Next Year Est.) 4.83

Wall Street Target $13.71 (+70.2%)

Revenue Growth (YoY) 17.3%

Earnings Growth (YoY) 1412.2%

Profit Margin 3.4%

Valuation Discount vs History -10.8% cheaper

PE vs Historical 4.8 vs 6.8 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -10.8% (market-implied from PE analysis)

1-Year Target $7.25 (-10%)

2-Year Target $6.53 (-19%)

3-Year Target $5.88 (-27%)

3-Yr Target (if PE normalizes) (PE: 5→7) $8.27 (+3%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.1, Growth: 21.0%) $65.28 (+710%)

Base: (SPY PE: 4.8, Growth: 21.0%) $14.29 (+77%)

Bear: (PE: 4.1, Growth: 21.0%) $12.15 (+51%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (5x PE) as earnings recover.

Trailing PE: 12.58 | Current EPS (TTM): $0.64

Bull Case $17.71 (+120%)

Analyst growth 100.0%, PE expands to 13.8

Base Case $16.10 (+100%)

Market implied 100.0%, PE stable at 12.6

Bear Case $5.47 (-32%)

Severe decline -20.0%, PE contracts to 10.7

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 4.8 to 6.8

Stabilization Target: $11.35 (+40.8%)

PE Expansion Potential: +40.8%

Share & Embed Analysis

Found this analysis useful? Share it with your community or embed the live chart on your blog.

Tweet Reddit

bloggers & journalists: you are free to use our charts with attribution.

Last updated: May 18, 2026 8:18 AM ET
Data refreshes hourly during market hours. Next update: 9:18 AM

🔥 Top Stocks Breaking Out Now

Ticker	Score	Recommendation	Change %

See Full Scanner Results »

Technical Signals Check

Is MAX showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

INSIDERS SELLING

Recent Transactions

Steven Yi SELL 4000 shares 2026-04-22

Eugene Nonko SELL 15172 shares 2026-04-21

Eugene Nonko SELL 22274 shares 2026-04-21

View Insider Activity Scanner

Unlock Insider Activity

See real-time buying/selling by company executives for MAX.

Create Free Account

Already have an account? Log In

Stock	Analyst Consensus	Analyst Target	Tradestie Score
TME Tencent Music Entertainm…	STRONG BUY 32 analysts	$16	52 HOLD
GOOG Alphabet Inc Class C	STRONG BUY 68 analysts	$420	62 BUY
GOOGL Alphabet Inc Class A	STRONG BUY 68 analysts	$428	62 BUY
META Meta Platforms Inc.	STRONG BUY 68 analysts	$827	55 HOLD
PINS Pinterest Inc	STRONG BUY 42 analysts	$28	52 HOLD

Advanced MAX Option Strategies

Professional options setups generated by AI based on today's MAX price and gamma walls.

Iron Condor Bull Call Bear Put Collar

More Analysis for MAX

MAX Technical Chart MAX Price Prediction MAX Earnings Date MAX Investment Advisor MAX Fair Price Analyzer MAX Options Advisor MAX Options Chain MAX Options Analysis MAX Competitors

Compare MAX with Peers

MAX vs QNST
Which one to buy?

MAX vs SSTK
Which one to buy?

MAX vs LUNG
Which one to buy?

MAX vs SEAT
Which one to buy?

MAX vs SEER
Which one to buy?

BODI vs MAX
Winner: MAX

DIBS vs MAX

Create New Comparison View All Competitors

Tradestie