RCI Stock Analysis: Buy, Sell, or Hold?

RCI - Rogers Communications, Inc.

Cable & Other Pay Television Services
$36.07
-0.67 (-1.82%) ▼
5d: -4.6%
30d: -1.37%
90d: -3.14%
BUY
HIGH Confidence
Analysis Updated: Feb 6, 2026 12:00 AM ET
Earnings: Jan 29, 2026 0d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
✅ BUY SIGNAL: RCI shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$47.44
Based on 4.3% avg growth
INTRINSIC VALUE TODAY
$29.46
Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.5x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: RCI is currently trading at $36.07, which is considered oversold relative to its 30-day fair value range of $36.07 to $37.53. The stock's valuation (Forward PE: 7.0) is in line with its historical norms (7.5). Remarkably, the market is currently pricing in an annual earnings decline of 2.2% over the next few years. This pessimistic expectation contrasts with the company's recent 37.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, RCI is showing sideways momentum. The price is currently testing key support at $36.09. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (19th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $41.36 (+14.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $36.07 - $37.53
Company Quality Score 52/100 (HOLD)
Options IV Signal 19th percentile (COMPLACENCY WARNING)
Volume Confirmation HIGH
Confidence Score 81.5%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • BULLISH: Options cheap (IV 19th percentile)
  • NEUTRAL: Mixed technical signals (45/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($41.36)

Fair Price Analysis

30-Day Fair Range $36.07 - $37.53
Current vs Fair Value OVERSOLD
Expected Move (7 Days) ±$1.39 (3.9%)

Support & Resistance Levels

Support Level $36.09
Resistance Level $38.66
Current Trend Sideways
Technical data as of Feb 6, 2026

Fundamental Context

Forward P/E (Next Year Est.) 7.02
Wall Street Target $41.36 (+14.7%)
Revenue Growth (YoY) 12.6%
Earnings Growth (YoY) 37.0%
Profit Margin 31.8%
Valuation Discount vs History -2.2% cheaper
PE vs Historical 7.0 vs 7.5 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -2.2% (market-implied from PE analysis)
1-Year Target $35.28 (-2%)
2-Year Target $34.50 (-4%)
3-Year Target $33.74 (-7%)
3-Yr Target (if PE normalizes) (PE: 7→8) $36.04 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.3, Growth: 4.5%) $130.59 (+262%)
Base: (SPY PE: 7.0, Growth: 4.5%) $41.12 (+14%)
Bear: (PE: 6.0, Growth: 4.5%) $34.95 (-3%)
📈 Valuation based on Current Earnings
Trailing PE: 3.93 | Current EPS (TTM): $9.34
Bull Case $22.23 (-38%)
Analyst growth -45.0%, PE expands to 4.3
Base Case $20.21 (-44%)
Market implied -45.0%, PE stable at 3.9
Bear Case $24.98 (-31%)
Severe decline -20.0%, PE contracts to 3.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.0 to 7.5
Stabilization Target: $38.53 (+6.8%)
PE Expansion Potential: +6.8%
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Last updated: February 08, 2026 10:59 PM ET
Data refreshes hourly during market hours. Next update: 11:59 PM
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Insider Activity (6 Months)
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Buys
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Sells
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Net
NEUTRAL

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