RCI Stock Analysis: Buy, Sell, or Hold?
RCI - Rogers Communications, Inc.
$31.62
-0.50 (-1.56%)
▼
5d:
-9.14%
30d:
-17.27%
90d:
-17.09%
HOLD
LOW Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 22, 2026
17d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: RCI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: RCI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$45.31
Based on 4.0% avg growth
INTRINSIC VALUE TODAY
$28.13
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCI is currently trading at $31.62, which is considered oversold relative to its 30-day fair value range of $34.68 to $38.90. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.3) compared to its historical average (7.4). Remarkably, the market is currently pricing in an annual earnings decline of 5.1% over the next few years. This pessimistic expectation contrasts with the company's recent 59.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RCI is in a downtrend. The price is currently testing key support at $36.67. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $40.24 (+27.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RCI is in a downtrend. The price is currently testing key support at $36.67. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $40.24 (+27.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$34.68 -
$38.90
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 27.3% below Wall St target ($40.24)
- CAUTION: Recommendation downgraded due to -9.1% 5-day decline
Trading Range Analysis
30-Day Trading Range
$34.68 -
$38.90
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$36.67
Resistance Level
$39.65
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.28
Wall Street Target
$40.24
(+27.3%)
Revenue Growth (YoY)
10.2%
Earnings Growth (YoY)
59.5%
Profit Margin
31.7%
Valuation Discount vs History
-5.1% cheaper
PE vs Historical
6.3 vs 7.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.1%
(market-implied from PE analysis)
1-Year Target
$30.01
(-5%)
2-Year Target
$28.48
(-10%)
3-Year Target
$27.02
(-15%)
3-Yr Target (if PE normalizes)
(PE: 6→7)
$31.83
(+1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 4.0%)
$123.37
(+290%)
Base:
(SPY PE: 6.3, Growth: 4.0%)
$35.59
(+13%)
Bear:
(PE: 5.3, Growth: 4.0%)
$30.25
(-4%)
📈
Valuation based on Current Earnings
Trailing PE: 3.50 | Current EPS (TTM): $9.19
Bull Case
$19.35
(-39%)
Analyst growth -45.2%, PE expands to 3.8
Base Case
$17.59
(-44%)
Market implied -45.2%, PE stable at 3.5
Bear Case
$21.84
(-31%)
Severe decline -20.0%, PE contracts to 3.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.3 to 7.4
Stabilization Target:
$37.24
(+17.8%)
PE Expansion Potential:
+17.8%
Share & Embed Analysis
Last updated: July 03, 2026 7:25 PM ET
Data refreshes hourly during market hours. Next update: 8:25 PM
Data refreshes hourly during market hours. Next update: 8:25 PM
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Technical Signals Check
Is RCI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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