RCKY Stock Analysis: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$38.69
0.02 (0.05%)
▲
5d:
+1.28%
30d:
-14.85%
90d:
+31.91%
BUY
HIGH Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: May 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: RCKY shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: RCKY shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$59.77
Based on 7.7% avg growth
INTRINSIC VALUE TODAY
$37.11
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $38.69, which is considered slightly low relative to its 30-day fair value range of $37.80 to $45.09. The stock's valuation (Forward PE: 9.5) is in line with its historical norms (10.1). Remarkably, the market is currently pricing in an annual earnings decline of 2.3% over the next few years. This pessimistic expectation contrasts with the company's recent 34.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RCKY is in a strong uptrend. Immediate support is located at $37.30, while resistance sits at $41.00.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $53.00 (+37.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RCKY is in a strong uptrend. Immediate support is located at $37.30, while resistance sits at $41.00.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $53.00 (+37.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$37.80 -
$45.09
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 37.0% below Wall St target ($53.00)
Fair Price Analysis
30-Day Fair Range
$37.80 -
$45.09
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$37.31
Resistance Level
$41.00
Current Trend
Strong Uptrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.46
Wall Street Target
$53.00
(+37.0%)
Revenue Growth (YoY)
9.1%
Earnings Growth (YoY)
34.4%
Profit Margin
4.6%
Valuation Discount vs History
-2.3% cheaper
PE vs Historical
9.5 vs 10.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.3%
(market-implied from PE analysis)
1-Year Target
$37.80
(-2%)
2-Year Target
$36.93
(-5%)
3-Year Target
$36.08
(-7%)
3-Yr Target (if PE normalizes)
(PE: 9→10)
$38.52
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.6, Growth: 11.4%)
$116.45
(+201%)
Base:
(SPY PE: 9.5, Growth: 11.4%)
$53.55
(+38%)
Bear:
(PE: 8.0, Growth: 11.4%)
$45.52
(+18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 13.18 | Current EPS (TTM): $2.96
Bull Case
$59.31
(+52%)
Analyst growth 38.2%, PE expands to 14.5
Base Case
$53.92
(+38%)
Market implied 38.2%, PE stable at 13.2
Bear Case
$26.53
(-32%)
Severe decline -20.0%, PE contracts to 11.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.5 to 10.1
Stabilization Target:
$41.31
(+6.8%)
PE Expansion Potential:
+6.8%
Share & Embed Analysis
Last updated: April 02, 2026 5:33 PM ET
Data refreshes hourly during market hours. Next update: 6:33 PM
Data refreshes hourly during market hours. Next update: 6:33 PM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
1
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Curtis A Loveland
SELL
4775 shares
2025-11-06
Curtis A Loveland
SELL
2162 shares
2025-11-06
Dwight Eric Smith
BUY
300 shares
2025-11-06
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