RCKY Stock Analysis: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$32.19
0.10 (0.31%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 24, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: RCKY shows positive signals but monitor for confirmation. Market pricing in 1.6% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: RCKY shows positive signals but monitor for confirmation. Market pricing in 1.6% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$43.80
Based on 7.6% avg growth
INTRINSIC VALUE TODAY
$27.19
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $32.19, which is considered slightly high relative to its 30-day fair value range of $29.52 to $32.79. The stock's valuation (Forward PE: 10.3) is in line with its historical norms (9.8). At these levels, the market is pricing in 1.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $31.10, while resistance sits at $34.36.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $42.00 (+30.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $31.10, while resistance sits at $34.36.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $42.00 (+30.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$29.52 -
$32.79
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.2%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 30.9% below Wall St target ($42.00)
- NEUTRAL: Market pricing in 1.6% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$29.52 -
$32.79
Current vs Fair Value
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$31.10
Resistance Level
$34.36
Current Trend
Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
10.32
Wall Street Target
$42.00
(+30.9%)
Revenue Growth (YoY)
7.0%
Earnings Growth (YoY)
37.1%
Profit Margin
4.4%
Valuation Premium vs History
+1.6% premium
PE vs Historical
10.3 vs 9.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.6%
(market-implied from PE analysis)
1-Year Target
$32.60
(+2%)
2-Year Target
$33.13
(+3%)
3-Year Target
$33.66
(+5%)
3-Yr Target (if PE normalizes)
(PE: 10→10)
PE COMPRESSION
$31.96
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 11.1%)
$95.03
(+196%)
Base:
(SPY PE: 10.3, Growth: 11.1%)
$43.97
(+37%)
Bear:
(PE: 8.8, Growth: 11.1%)
$37.38
(+17%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (11x PE), but valuation improves significantly next year (10x PE) as earnings recover.
Trailing PE: 11.47 | Current EPS (TTM): $2.74
Bull Case
$39.25
(+22%)
Analyst growth 13.5%, PE expands to 12.6
Base Case
$35.69
(+11%)
Market implied 13.5%, PE stable at 11.5
Bear Case
$21.38
(-34%)
Severe decline -20.0%, PE contracts to 9.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 7:33 PM ET
Data refreshes hourly during market hours. Next update: 8:33 PM
Data refreshes hourly during market hours. Next update: 8:33 PM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Michael L Finn
SELL
5000 shares
2025-09-04
Tracie A Winbigler
SELL
5000 shares
2025-09-02
William L Jordan
SELL
5000 shares
2025-08-29
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