Is DECK stock a Buy, Sell, or Hold?

Based on our analysis, DECK is currently a HOLD with moderate confidence. 📊 HOLD: DECK shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of DECK stock?

Our analysis estimates the fair value range for DECK to be between $97.65 and $109.33. The current price is $94.61.

What is the analyst price target for DECK?

The average Wall Street analyst price target for DECK is $126.95. This implies a potential upside of 34.2% from current levels.

DECK Stock Analysis: Buy, Sell, or Hold?

DECK - Deckers Outdoor Corp

RUBBER & PLASTICS FOOTWEAR

$94.61

1.05 (1.12%) ▲

5d: -2.11%

30d: -15.9%

90d: -19.38%

HOLD

MODERATE Confidence

Protect Your DECK Gains

Analysis Updated: May 18, 2026 12:00 AM ET

Earnings: May 21, 2026 2d

Smart Money Distribution

DECK is up 3.8% this week, but smart money is buying puts. Top strike: $100 2026-06-18 with 1,328 OI. Put ratio: 66% View Scanner →

Strength: 3.4/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: DECK shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 6.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$139.77

Based on 5.2% avg growth

INTRINSIC VALUE TODAY

$86.79

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.8x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: DECK is currently trading at $94.61, which is considered oversold relative to its 30-day fair value range of $97.65 to $109.33. From a valuation perspective, the stock is trading at a discount (Forward PE: 12.9) compared to its historical average (14.8). Remarkably, the market is currently pricing in an annual earnings decline of 4.4% over the next few years. This pessimistic expectation contrasts with the company's recent 11.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, DECK is in a uptrend. The price is currently testing key support at $92.98. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: DECK has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $126.95 (+34.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $97.65 - $109.33

Company Quality Score 58/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.1%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading 34.2% below Wall St target ($126.95)

Trading Range Analysis

30-Day Trading Range $97.65 - $109.33

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $92.98

Resistance Level $106.01

Current Trend Uptrend

Technical data as of May 18, 2026

Fundamental Context

Forward P/E (Next Year Est.) 12.91

Wall Street Target $126.95 (+34.2%)

Revenue Growth (YoY) 7.1%

Earnings Growth (YoY) 11.0%

Profit Margin 19.4%

Valuation Discount vs History -4.4% cheaper

PE vs Historical 12.9 vs 14.8 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -4.4% (market-implied from PE analysis)

1-Year Target $90.45 (-4%)

2-Year Target $86.47 (-9%)

3-Year Target $82.66 (-13%)

3-Yr Target (if PE normalizes) (PE: 13→15) $94.79 (+0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.1, Growth: 6.4%) $195.07 (+106%)

Base: (SPY PE: 12.9, Growth: 6.4%) $113.92 (+20%)

Bear: (PE: 11.0, Growth: 6.4%) $96.83 (+2%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (13x PE) as earnings recover.

Trailing PE: 13.49 | Current EPS (TTM): $7.04

Bull Case $108.71 (+16%)

Analyst growth 4.1%, PE expands to 14.8

Base Case $98.83 (+6%)

Market implied 4.1%, PE stable at 13.5

Bear Case $64.58 (-31%)

Severe decline -20.0%, PE contracts to 11.5

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 12.9 to 14.8

Stabilization Target: $108.49 (+14.7%)

PE Expansion Potential: +14.7%

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Last updated: May 18, 2026 5:17 PM ET
Data refreshes hourly during market hours. Next update: 6:17 PM

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Technical Signals Check

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Insider Activity (6 Months)

Buys

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Net

INSIDERS SELLING

Recent Transactions

Ro Khanna SELL 2026-03-23

Anne Spangenberg SELL 4063 shares 2026-02-13

Robin Spring-Green SELL 347 shares 2026-02-13

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Advanced DECK Option Strategies

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