ONON Stock Analysis: Buy, Sell, or Hold?

ONON - On Holding AG

Rubber & Plastics Footwear
$38.10
0.84 (2.25%) ▲
5d: +11.93%
30d: +3.11%
90d: -18.35%
BUY
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: May 12, 2026 0d
Smart Money Accumulation

ONON is down 3.5% this week, but smart money is accumulating calls. Top strike: $45 2026-06-18 with 12,434 OI. Call ratio: 61% View Scanner →

Strength: 2.8/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: ONON shows positive signals but monitor for confirmation. Market pricing in 8.5% decline. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$77.68
Based on 12.8% avg growth
INTRINSIC VALUE TODAY
$48.24
21.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: ONON is currently trading at $38.10, which is considered extended relative to its 30-day fair value range of $34.47 to $36.72. From a valuation perspective, the stock is trading at a discount (Forward PE: 22.2) compared to its historical average (29.0). Remarkably, the market is currently pricing in an annual earnings decline of 8.5% over the next few years. This pessimistic expectation contrasts with the company's recent 81.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, ONON is in a strong downtrend. The price is approaching resistance at $38.13. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: ONON has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $53.12 (+39.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $34.47 - $36.72
Company Quality Score 51/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 61.9%

All Signals

  • BEARISH: Price extended above range
  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 39.4% below Wall St target ($53.12)

Trading Range Analysis

30-Day Trading Range $34.47 - $36.72
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $31.62
Resistance Level $38.13
Current Trend Strong Downtrend
Technical data as of May 18, 2026

Fundamental Context

Forward P/E (Next Year Est.) 22.22
Wall Street Target $53.12 (+39.4%)
Revenue Growth (YoY) 14.5%
Earnings Growth (YoY) 81.1%
Profit Margin 8.0%
Valuation Discount vs History -8.5% cheaper
PE vs Historical 22.2 vs 29.0 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -8.5% (market-implied from PE analysis)
1-Year Target $34.86 (-9%)
2-Year Target $31.90 (-16%)
3-Year Target $29.19 (-23%)
3-Yr Target (if PE normalizes) (PE: 22→29) $38.09 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.2, Growth: 21.6%) $68.45 (+80%)
Base: (SPY PE: 22.1, Growth: 21.6%) $68.08 (+79%)
Bear: (PE: 18.8, Growth: 21.6%) $57.87 (+52%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (39x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Trailing PE: 38.84 | Current EPS (TTM): $0.96
Bull Case $73.26 (+97%)
Analyst growth 78.6%, PE expands to 42.7
Base Case $66.60 (+79%)
Market implied 78.6%, PE stable at 38.8
Bear Case $25.36 (-32%)
Severe decline -20.0%, PE contracts to 33.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 22.2 to 29.0
Stabilization Target: $49.72 (+30.5%)
PE Expansion Potential: +30.5%
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Last updated: May 18, 2026 5:19 PM ET
Data refreshes hourly during market hours. Next update: 6:19 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Martin Hoffmann SELL 4150 shares 2026-04-20
Martin Hoffmann SELL 4150 shares 2026-04-13
Martin Hoffmann SELL 4150 shares 2026-04-06

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Advanced ONON Option Strategies

Professional options setups generated by AI based on today's ONON price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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