NKE Stock Analysis: Buy, Sell, or Hold?
NKE - Nike, Inc.
$41.88
-0.14 (-0.33%)
▼
5d:
-5.12%
30d:
-8.36%
90d:
-33.66%
HOLD
LOW Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: Jun 25, 2026
Smart Money Accumulation
None View Scanner →
Strength: 8.0/10
Get Alerted When NKE Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
55 traders called NKE this week
74% bullish • 24 bearish
74% bullish • 24 bearish
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: NKE shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: NKE shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$88.02
Based on 13.9% avg growth
INTRINSIC VALUE TODAY
$54.65
23.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NKE is currently trading at $41.88, which is considered oversold relative to its 30-day fair value range of $42.74 to $45.37. From a valuation perspective, the stock is trading at a discount (Forward PE: 22.6) compared to its historical average (26.4). Remarkably, the market is currently pricing in an annual earnings decline of 5.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NKE is in a strong downtrend. The price is currently testing key support at $41.70. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $61.08 (+45.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, NKE is in a strong downtrend. The price is currently testing key support at $41.70. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $61.08 (+45.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$42.74 -
$45.37
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
79.5%
Protect Your Profits
Holding NKE? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 45.8% below Wall St target ($61.08)
- CAUTION: Recommendation downgraded due to -5.1% 5-day decline
Trading Range Analysis
30-Day Trading Range
$42.74 -
$45.37
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$41.70
Resistance Level
$44.66
Current Trend
Strong Downtrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
22.59
Wall Street Target
$61.08
(+45.8%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
-34.8%
Profit Margin
4.8%
Valuation Discount vs History
-5.1% cheaper
PE vs Historical
22.6 vs 26.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.1%
(market-implied from PE analysis)
1-Year Target
$39.74
(-5%)
2-Year Target
$37.72
(-10%)
3-Year Target
$35.79
(-15%)
3-Yr Target (if PE normalizes)
(PE: 23→26)
$41.83
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.6, Growth: 23.8%)
$79.46
(+90%)
Base:
(SPY PE: 22.1, Growth: 23.8%)
$77.64
(+85%)
Bear:
(PE: 18.8, Growth: 23.8%)
$65.99
(+58%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 27.64 | Current EPS (TTM): $1.52
Bull Case
$56.38
(+35%)
Analyst growth 22.0%, PE expands to 30.4
Base Case
$51.26
(+22%)
Market implied 22.0%, PE stable at 27.6
Bear Case
$28.57
(-32%)
Severe decline -20.0%, PE contracts to 23.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 22.6 to 26.4
Stabilization Target:
$48.95
(+16.9%)
PE Expansion Potential:
+16.9%
Share & Embed Analysis
Last updated: May 18, 2026 9:38 AM ET
Data refreshes hourly during market hours. Next update: 10:38 AM
Data refreshes hourly during market hours. Next update: 10:38 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is NKE showing a specific setup today?
Insider Activity (6 Months)
9
Buys
2
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Elliott Hill
BUY
23660 shares
2026-04-13
Timothy D Cook
BUY
25000 shares
2026-04-10
John W Rogers Jr
BUY
4000 shares
2026-04-09
Top Rated Footwear & Accessories Stocks
Top-rated stocks in Footwear & Accessories by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
ONON
On Holding Ltd |
STRONG BUY
30 analysts |
$53 | 51 HOLD |
|
BIRK
Birkenstock Holding plc |
STRONG BUY
22 analysts |
$52 | 53 HOLD |
|
DECK
Deckers Outdoor Corporat… |
BUY
24 analysts |
$127 | 55 HOLD |
|
CROX
Crocs Inc |
STRONG BUY
15 analysts |
$113 | 54 HOLD |
|
WWW
Wolverine World Wide Inc |
STRONG BUY
10 analysts |
$22 | 56 HOLD |
Advanced NKE Option Strategies
Professional options setups generated by AI based on today's NKE price and gamma walls.
