RGR Stock Analysis: Buy, Sell, or Hold?

RGR - Sturm, Ruger & Company, Inc.

ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES)
$37.65
0.03 (0.08%) ▲
5d: -2.03%
30d: -3.06%
90d: -7.92%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 29, 2026 25d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: RGR shows positive signals but monitor for confirmation. Market pricing in 0.2% growth. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$60.71
Based on 10.3% avg growth
INTRINSIC VALUE TODAY
$37.70
0.1% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.9x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: RGR is currently trading at $37.65, which is considered oversold relative to its 30-day fair value range of $38.06 to $39.76. The stock's valuation (Forward PE: 19.0) is in line with its historical norms (18.9). At these levels, the market is pricing in 0.2% annual earnings growth.

Technical Outlook: Technically, RGR is in a uptrend. The price is currently testing key support at $38.39. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: RGR has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $47.00 (+24.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $38.06 - $39.76
Company Quality Score 57/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 68.1%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • BULLISH: Options cheap (IV 0th percentile)
  • BEARISH: Weak technical setup (25/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 24.8% below Wall St target ($47.00)
  • BULLISH: Expecting earnings turnaround to 0.2% growth with 4.1% revenue growth

Trading Range Analysis

30-Day Trading Range $38.06 - $39.76
Current vs Trading Range OVERSOLD
Expected Move (7 Days) ±$1.76 (4.7%)

Support & Resistance Levels

Support Level $38.39
Resistance Level $40.70
Current Trend Uptrend
Technical data as of Jun 9, 2026

Fundamental Context

Forward P/E (Next Year Est.) 19.02
Wall Street Target $47.00 (+24.8%)
Revenue Growth (YoY) 4.1%
Earnings Growth (YoY) -98.3%
Profit Margin -2.2%
Valuation Premium vs History +0.2% premium
PE vs Historical 19.0 vs 18.9 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.2% (market-implied from PE analysis)
1-Year Target $37.73 (+0%)
2-Year Target $37.80 (+0%)
3-Year Target $37.88 (+1%)
3-Yr Target (if PE normalizes) (PE: 19→19) PE COMPRESSION $37.65 (0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 21.8, Growth: 16.5%) $68.14 (+81%)
Base: (SPY PE: 19.0, Growth: 16.5%) $59.49 (+58%)
Bear: (PE: 16.2, Growth: 16.5%) $50.56 (+34%)
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Last updated: July 03, 2026 6:09 PM ET
Data refreshes hourly during market hours. Next update: 7:09 PM
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