ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$125.85
0.17 (0.14%)
▲
5d:
-0.65%
30d:
+15.11%
90d:
+51.75%
HOLD
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: Apr 30, 2026
0d
Smart Money Distribution
None View Scanner →
Strength: 9.1/10
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2 traders called ROKU this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: ROKU shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: ROKU shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$164.29
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$102.01
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $125.85, which is considered extended relative to its 30-day fair value range of $105.73 to $125.30. From a valuation perspective, the stock is trading at a discount (Forward PE: 37.2) compared to its historical average (55.6). Remarkably, the market is currently pricing in an annual earnings decline of 12.5% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $115.00, while resistance sits at $131.39.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $144.41 (+14.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $115.00, while resistance sits at $131.39.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $144.41 (+14.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$105.73 -
$125.30
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
48.6%
Protect Your Profits
Holding ROKU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($144.41)
Trading Range Analysis
30-Day Trading Range
$105.73 -
$125.30
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$115.00
Resistance Level
$131.39
Current Trend
Strong Uptrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
37.24
Wall Street Target
$144.41
(+14.9%)
Revenue Growth (YoY)
22.4%
Earnings Growth (YoY)
-64.9%
Profit Margin
4.1%
Valuation Discount vs History
-12.5% cheaper
PE vs Historical
37.2 vs 55.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.5%
(market-implied from PE analysis)
1-Year Target
$113.11
(-10%)
2-Year Target
$101.80
(-19%)
3-Year Target
$91.62
(-27%)
3-Yr Target (if PE normalizes)
(PE: 37→56)
$136.78
(+9%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 37.2, Growth: 41.9%)
$358.81
(+186%)
Base:
(SPY PE: 22.0, Growth: 41.9%)
$212.34
(+69%)
Bear:
(PE: 18.7, Growth: 41.9%)
$180.49
(+44%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (56x PE), but valuation improves significantly next year (37x PE) as earnings recover.
Forward PE: 55.87 | Forward EPS (Implied): $2.25
Bull Case
$151.76
(+21%)
Analyst growth 15.0%, PE expands to 58.7
Base Case
$125.68
(0%)
Market implied 0.0%, PE stable at 55.9
Bear Case
$96.15
(-24%)
Severe decline -15.0%, PE contracts to 50.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 37.2 to 55.6
Stabilization Target:
$187.63
(+49.3%)
PE Expansion Potential:
+49.3%
Share & Embed Analysis
Last updated: May 14, 2026 4:03 PM ET
Data refreshes hourly during market hours. Next update: 5:03 PM
Data refreshes hourly during market hours. Next update: 5:03 PM
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Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
20
Sells
Net
INSIDERS SELLING
Recent Transactions
Charles Collier
SELL
205807 shares
2026-04-17
Anthony J Wood
SELL
25000 shares
2026-04-16
Charles Collier
SELL
3431 shares
2026-04-16
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