RUSHA Stock Analysis: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$68.73
0.01 (0.01%)
▲
5d:
-5.19%
30d:
-7.03%
90d:
-1.83%
HOLD
LOW Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Apr 28, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: RUSHA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: RUSHA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$131.78
Based on 13.4% avg growth
INTRINSIC VALUE TODAY
$81.82
16.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $68.73, which is considered oversold relative to its 30-day fair value range of $70.20 to $74.15. The stock's valuation (Forward PE: 15.1) is in line with its historical norms (15.6). Remarkably, the market is currently pricing in an annual earnings decline of 1.0% over the next few years. This pessimistic expectation contrasts with the company's recent 5.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RUSHA is in a strong uptrend. The price is currently testing key support at $68.56. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $83.75 (+21.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RUSHA is in a strong uptrend. The price is currently testing key support at $68.56. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $83.75 (+21.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$70.20 -
$74.15
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 21.9% below Wall St target ($83.75)
- CAUTION: Recommendation downgraded due to -5.2% 5-day decline
Trading Range Analysis
30-Day Trading Range
$70.20 -
$74.15
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$68.56
Resistance Level
$73.10
Current Trend
Strong Uptrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.10
Wall Street Target
$83.75
(+21.9%)
Revenue Growth (YoY)
-9.0%
Earnings Growth (YoY)
5.5%
Profit Margin
3.6%
Valuation Discount vs History
-1.0% cheaper
PE vs Historical
15.1 vs 15.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.0%
(market-implied from PE analysis)
1-Year Target
$68.04
(-1%)
2-Year Target
$67.36
(-2%)
3-Year Target
$66.69
(-3%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$68.92
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 22.7%)
$186.05
(+171%)
Base:
(SPY PE: 15.1, Growth: 22.7%)
$127.08
(+85%)
Bear:
(PE: 12.8, Growth: 22.7%)
$108.02
(+57%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 21.32 | Current EPS (TTM): $3.31
Bull Case
$106.80
(+55%)
Analyst growth 37.6%, PE expands to 23.5
Base Case
$97.09
(+41%)
Market implied 37.6%, PE stable at 21.3
Bear Case
$47.99
(-30%)
Severe decline -20.0%, PE contracts to 18.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.1 to 15.6
Stabilization Target:
$71.03
(+3.3%)
PE Expansion Potential:
+3.3%
Share & Embed Analysis
Last updated: May 18, 2026 5:14 PM ET
Data refreshes hourly during market hours. Next update: 6:14 PM
Data refreshes hourly during market hours. Next update: 6:14 PM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Raymond Joseph Chess
SELL
10000 shares
2026-03-10
Jody Pollard
SELL
11250 shares
2026-02-19
Michael L Goldstone
SELL
4500 shares
2026-02-19
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