RUSHA Stock Analysis: Buy, Sell, or Hold?
RUSHA - Rush Enterprises Inc
$73.16
1.19 (1.65%)
▲
5d:
-0.12%
30d:
+9.06%
90d:
+10.81%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 29, 2026
24d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: RUSHA shows positive signals but monitor for confirmation. Market pricing in 1.2% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: RUSHA shows positive signals but monitor for confirmation. Market pricing in 1.2% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$130.93
Based on 13.4% avg growth
INTRINSIC VALUE TODAY
$81.30
10.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RUSHA is currently trading at $73.16, which is considered extended relative to its 30-day fair value range of $67.68 to $72.08. The stock's valuation (Forward PE: 16.1) is in line with its historical norms (15.5). At these levels, the market is pricing in 1.2% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RUSHA is in a uptrend. The price is approaching resistance at $72.89. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RUSHA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $83.75 (+14.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RUSHA is in a uptrend. The price is approaching resistance at $72.89. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: RUSHA has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $83.75 (+14.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$67.68 -
$72.08
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($83.75)
- NEUTRAL: Market pricing in 1.2% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$67.68 -
$72.08
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$65.68
Resistance Level
$72.89
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.07
Wall Street Target
$83.75
(+14.5%)
Revenue Growth (YoY)
-9.0%
Earnings Growth (YoY)
5.5%
Profit Margin
3.6%
Valuation Premium vs History
+1.2% premium
PE vs Historical
16.1 vs 15.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.2%
(market-implied from PE analysis)
1-Year Target
$74.04
(+1%)
2-Year Target
$74.93
(+2%)
3-Year Target
$75.83
(+4%)
3-Yr Target (if PE normalizes)
(PE: 16→16)
PE COMPRESSION
$73.14
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 22.7%)
$183.36
(+151%)
Base:
(SPY PE: 16.1, Growth: 22.7%)
$135.27
(+85%)
Bear:
(PE: 13.7, Growth: 22.7%)
$114.98
(+57%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 21.74 | Current EPS (TTM): $3.31
Bull Case
$108.90
(+49%)
Analyst growth 37.6%, PE expands to 23.9
Base Case
$99.00
(+35%)
Market implied 37.6%, PE stable at 21.7
Bear Case
$48.94
(-33%)
Severe decline -20.0%, PE contracts to 18.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 04, 2026 4:26 AM ET
Data refreshes hourly during market hours. Next update: 5:26 AM
Data refreshes hourly during market hours. Next update: 5:26 AM
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Technical Signals Check
Is RUSHA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Raymond Joseph Chess
SELL
10000 shares
2026-03-10
Jody Pollard
SELL
11250 shares
2026-02-19
Michael L Goldstone
SELL
4500 shares
2026-02-19
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