SLF Stock Analysis: Buy, Sell, or Hold?
SLF - Sun Life Financial Inc.
$79.65
0.80 (1.01%)
▲
5d:
+2.77%
30d:
+9.5%
90d:
+26.53%
WAIT
LOW Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 06, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SLF shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SLF shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$91.52
Based on 5.8% avg growth
INTRINSIC VALUE TODAY
$56.83
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SLF is currently trading at $79.65, which is considered extended relative to its 30-day fair value range of $72.95 to $78.22. From a valuation perspective, the stock is trading at a premium (Forward PE: 9.3) compared to its historical average (8.1). At these levels, the market is pricing in 5.1% annual earnings growth.
Technical Outlook: Technically, SLF is in a strong downtrend. The price is approaching resistance at $74.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. However, the stock is trading significantly above the average Wall Street target of $65.32. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SLF is in a strong downtrend. The price is approaching resistance at $74.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. However, the stock is trading significantly above the average Wall Street target of $65.32. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$72.95 -
$78.22
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
44.8%
All Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 18.0% above Wall St target ($65.32)
- BULLISH: Expecting earnings turnaround to 5.1% growth with 0.2% revenue growth
Trading Range Analysis
30-Day Trading Range
$72.95 -
$78.22
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$70.66
Resistance Level
$74.68
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.34
Wall Street Target
$65.32
(-18.0%)
Revenue Growth (YoY)
0.2%
Earnings Growth (YoY)
-48.4%
Profit Margin
8.8%
Valuation Premium vs History
+5.1% premium
PE vs Historical
9.3 vs 8.1
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+5.1%
(market-implied from PE analysis)
1-Year Target
$83.71
(+5%)
2-Year Target
$87.98
(+11%)
3-Year Target
$92.47
(+16%)
3-Yr Target (if PE normalizes)
(PE: 9→8)
PE COMPRESSION
$80.18
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 7.6%)
$231.37
(+191%)
Base:
(SPY PE: 9.3, Growth: 7.6%)
$99.24
(+25%)
Bear:
(PE: 7.9, Growth: 7.6%)
$84.35
(+6%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 20.86 | Current EPS (TTM): $3.78
Bull Case
$173.47
(+118%)
Analyst growth 100.0%, PE expands to 23.0
Base Case
$157.70
(+98%)
Market implied 100.0%, PE stable at 20.9
Bear Case
$53.62
(-33%)
Severe decline -20.0%, PE contracts to 17.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 03, 2026 8:18 PM ET
Data refreshes hourly during market hours. Next update: 9:18 PM
Data refreshes hourly during market hours. Next update: 9:18 PM
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Technical Signals Check
Is SLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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