SON Stock Analysis: Buy, Sell, or Hold?
SON - Sonoco Products Company
$46.69
-2.73 (-5.52%)
▼
5d:
-9.45%
30d:
-15.52%
90d:
-9.64%
HOLD
MODERATE Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: Apr 21, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SON shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SON shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$72.05
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$44.74
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $46.69, which is considered oversold relative to its 30-day fair value range of $49.09 to $55.26. The stock's valuation (Forward PE: 7.3) is in line with its historical norms (8.0). Remarkably, the market is currently pricing in an annual earnings decline of 3.0% over the next few years. This pessimistic expectation contrasts with the company's recent 23.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SON is in a uptrend. The price is currently testing key support at $47.50. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.5% recently.
Market Sentiment: SON has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $60.89 (+30.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SON is in a uptrend. The price is currently testing key support at $47.50. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.5% recently.
Market Sentiment: SON has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $60.89 (+30.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$49.09 -
$55.26
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
52.4%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-5.5%)
- BULLISH: Trading 30.4% below Wall St target ($60.89)
- CAUTION: 5-day price weakness (-9.4%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$49.09 -
$55.26
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$47.50
Resistance Level
$52.71
Current Trend
Uptrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.28
Wall Street Target
$60.89
(+30.4%)
Revenue Growth (YoY)
-1.9%
Earnings Growth (YoY)
23.6%
Profit Margin
13.6%
Valuation Discount vs History
-3.0% cheaper
PE vs Historical
7.3 vs 8.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.0%
(market-implied from PE analysis)
1-Year Target
$45.29
(-3%)
2-Year Target
$43.93
(-6%)
3-Year Target
$42.61
(-9%)
3-Yr Target (if PE normalizes)
(PE: 7→8)
$46.82
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 10.1%)
$189.04
(+305%)
Base:
(SPY PE: 7.3, Growth: 10.1%)
$62.36
(+34%)
Bear:
(PE: 6.2, Growth: 10.1%)
$53.01
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (8x PE), but valuation improves significantly next year (7x PE) as earnings recover.
Trailing PE: 8.09 | Current EPS (TTM): $6.11
Bull Case
$57.06
(+22%)
Analyst growth 5.0%, PE expands to 8.9
Base Case
$51.87
(+11%)
Market implied 5.0%, PE stable at 8.1
Bear Case
$33.61
(-28%)
Severe decline -20.0%, PE contracts to 6.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.3 to 8.0
Stabilization Target:
$51.30
(+9.9%)
PE Expansion Potential:
+9.9%
Share & Embed Analysis
Last updated: May 16, 2026 2:21 AM ET
Data refreshes hourly during market hours. Next update: 3:21 AM
Data refreshes hourly during market hours. Next update: 3:21 AM
🔥 Top Stocks Breaking Out Now
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
Ernest D Haynes III
SELL
1581 shares
2026-02-27
James A Harrell III
SELL
20 shares
2026-02-19
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