SON Stock Analysis: Buy, Sell, or Hold?
SON - Sonoco Products Company
$57.42
1.27 (2.26%)
▲
5d:
+5.67%
30d:
+16.78%
90d:
+4.08%
HOLD
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 22, 2026
17d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SON is fairly valued with market pricing in 4.1% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: SON is fairly valued with market pricing in 4.1% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$71.15
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$44.18
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $57.42, which is considered extended relative to its 30-day fair value range of $48.20 to $53.95. From a valuation perspective, the stock is trading at a premium (Forward PE: 8.9) compared to its historical average (7.9). At these levels, the market is pricing in 4.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $50.64. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SON has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $50.64. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SON has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$48.20 -
$53.95
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
53.3%
All Signals
- BEARISH: Price extended above range (+6.4% above its trading range)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($60.89)
- NEUTRAL: Market pricing in 4.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$48.20 -
$53.95
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$46.77
Resistance Level
$50.64
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.95
Wall Street Target
$60.89
(+6.0%)
Revenue Growth (YoY)
-1.9%
Earnings Growth (YoY)
23.6%
Profit Margin
13.6%
Valuation Premium vs History
+4.1% premium
PE vs Historical
9.0 vs 7.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.1%
(market-implied from PE analysis)
1-Year Target
$59.77
(+4%)
2-Year Target
$62.22
(+8%)
3-Year Target
$64.78
(+13%)
3-Yr Target (if PE normalizes)
(PE: 9→8)
PE COMPRESSION
$57.15
(-1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.1%)
$186.56
(+225%)
Base:
(SPY PE: 9.0, Growth: 10.1%)
$76.69
(+34%)
Bear:
(PE: 7.6, Growth: 10.1%)
$65.19
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (9x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 9.19 | Current EPS (TTM): $6.11
Bull Case
$64.83
(+13%)
Analyst growth 5.0%, PE expands to 10.1
Base Case
$58.93
(+3%)
Market implied 5.0%, PE stable at 9.2
Bear Case
$38.18
(-34%)
Severe decline -20.0%, PE contracts to 7.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 04, 2026 4:12 PM ET
Data refreshes hourly during market hours. Next update: 5:12 PM
Data refreshes hourly during market hours. Next update: 5:12 PM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
Ernest D Haynes III
SELL
1581 shares
2026-02-27
James A Harrell III
SELL
20 shares
2026-02-19
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