TRU Stock Analysis: Buy, Sell, or Hold?

TRU - TransUnion

SERVICES-CONSUMER CREDIT REPORTING, COLLECTION AGENCIES
$78.31
3.84 (5.16%) ▲
5d: +16.88%
30d: +6.18%
90d: +13.84%
HOLD
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 23, 2026 18d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 HOLD - EXTENDED: TRU is 7.5% above its trading range ($72.88). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$128.50
Based on 10.4% avg growth
INTRINSIC VALUE TODAY
$79.79
1.9% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.1x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: TRU is currently trading at $78.31, which is considered extended relative to its 30-day fair value range of $66.28 to $72.88. The stock's valuation (Forward PE: 14.0) is in line with its historical norms (14.1). Remarkably, the market is currently pricing in an annual earnings decline of 0.2% over the next few years. This pessimistic expectation contrasts with the company's recent 172.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, TRU is in a downtrend. The price is approaching resistance at $74.19. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.2% recently.

Market Sentiment: TRU has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $89.62 (+14.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $66.28 - $72.88
Company Quality Score 60/100 (BUY)
Volume Confirmation HIGH
Confidence Score 59.5%

All Signals

  • BEARISH: Price extended above range (+7.5% above its trading range)
  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • BULLISH: Strong upward momentum (+5.2%)
  • BULLISH: Trading below Wall St target ($89.62)

Trading Range Analysis

30-Day Trading Range $66.28 - $72.88
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $68.13
Resistance Level $74.20
Current Trend Downtrend
Technical data as of Jun 9, 2026

Fundamental Context

Forward P/E (Next Year Est.) 14.03
Wall Street Target $89.62 (+14.4%)
Revenue Growth (YoY) 13.7%
Earnings Growth (YoY) 172.0%
Profit Margin 14.9%
Valuation Discount vs History -0.2% cheaper
PE vs Historical 14.0 vs 14.1 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.2% (market-implied from PE analysis)
1-Year Target $78.15 (0%)
2-Year Target $78.00 (0%)
3-Year Target $77.84 (-1%)
3-Yr Target (if PE normalizes) (PE: 14→14) $78.21 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 21.8, Growth: 16.8%) $193.58 (+147%)
Base: (SPY PE: 14.0, Growth: 16.8%) $124.73 (+59%)
Bear: (PE: 11.9, Growth: 16.8%) $106.02 (+35%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 20.63 | Current EPS (TTM): $3.61
Bull Case $126.63 (+62%)
Analyst growth 54.6%, PE expands to 22.7
Base Case $115.11 (+47%)
Market implied 54.6%, PE stable at 20.6
Bear Case $50.64 (-35%)
Severe decline -20.0%, PE contracts to 17.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.0 to 14.1
Stabilization Target: $78.68 (+0.5%)
PE Expansion Potential: +0.5%
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Last updated: July 04, 2026 5:21 PM ET
Data refreshes hourly during market hours. Next update: 6:21 PM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Heather J Russell SELL 1983 shares 2026-04-21
Steven M Chaouki SELL 5000 shares 2026-04-02
Todd C Skinner SELL 500 shares 2026-04-01

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