VRA Stock Analysis: Buy, Sell, or Hold?
VRA - Vera Bradley, Inc.
$2.40
0.07 (3.00%)
▲
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Mar 11, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: VRA shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: VRA shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
In-depth Analysis How we analyze
Valuation Analysis: VRA is currently trading at $2.40, which is considered slightly low relative to its 30-day fair value range of $2.32 to $2.97. From a valuation perspective, the stock is trading at a premium (Forward PE: 48.0) compared to its historical average (31.0). At these levels, the market is pricing in 15.7% annual earnings growth.
Technical Outlook: Technically, VRA is in a uptrend. Immediate support is located at $2.25, while resistance sits at $2.87. The stock is showing strong short-term momentum, up 3.0% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (26th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $4.00 (+66.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, VRA is in a uptrend. Immediate support is located at $2.25, while resistance sits at $2.87. The stock is showing strong short-term momentum, up 3.0% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (26th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $4.00 (+66.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$2.32 -
$2.97
Company Quality Score
50/100
(HOLD)
Options IV Signal
26th percentile
(COMPLACENCY WARNING)
Volume Confirmation
HIGH
Confidence Score
90.0%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 26th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.0%)
- BULLISH: Trading 66.7% below Wall St target ($4.00)
- BULLISH: Expecting earnings turnaround to 15.7% growth with -24.6% revenue growth
Fair Price Analysis
30-Day Fair Range
$2.32 -
$2.97
Current vs Fair Value
SLIGHTLY LOW
Expected Move (7 Days)
±$0.28
(11.8%)
Support & Resistance Levels
Support Level
$2.26
Resistance Level
$2.87
Current Trend
Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
48.00
Wall Street Target
$4.00
(+66.7%)
Revenue Growth (YoY)
-24.6%
Earnings Growth (YoY)
-36.6%
Profit Margin
-29.4%
Valuation Premium vs History
+15.7% premium
PE vs Historical
48.0 vs 31.0
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+15.7%
(market-implied from PE analysis)
1-Year Target
$2.78
(+16%)
2-Year Target
$3.21
(+34%)
3-Year Target
$3.72
(+55%)
3-Yr Target (if PE normalizes)
(PE: 48→31)
PE COMPRESSION
$2.40
(0%)
Earnings growth offset by PE compression
Last updated: February 01, 2026 3:28 PM ET
Data refreshes hourly during market hours. Next update: 4:28 PM
Data refreshes hourly during market hours. Next update: 4:28 PM
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Technical Signals Check
Is VRA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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