VRA Stock Analysis: Buy, Sell, or Hold?

VRA - Vera Bradley, Inc.

LEATHER & LEATHER PRODUCTS
$3.39
0.16 (4.95%) ▲
5d: -2.59%
30d: +26.97%
90d: +40.08%
BUY
MODERATE Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: Jun 10, 2026
Smart Money Accumulation

VRA is down 5.8% this week, but smart money is accumulating calls. Top strike: $2.5 2026-05-15 with 1,206 OI. Call ratio: 100% View Scanner →

Strength: 7.9/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: VRA shows positive signals but monitor for confirmation. Market pricing in 14.8% growth. Moderate conviction.

In-depth Analysis How we analyze

Valuation Analysis: VRA is currently trading at $3.39, which is considered slightly high relative to its 30-day fair value range of $2.67 to $3.41. From a valuation perspective, the stock is trading at a premium (Forward PE: 67.8) compared to its historical average (44.8). At these levels, the market is pricing in 14.8% annual earnings growth.

Technical Outlook: Technically, VRA is in a uptrend. Immediate support is located at $2.94, while resistance sits at $3.61. The stock is showing strong short-term momentum, up 5.0% recently.

Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $4.00 (+18.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Fair Price Range $2.67 - $3.41
Company Quality Score 55/100 (HOLD)
Options IV Signal 36th percentile (NORMAL)
Volume Confirmation HIGH
Confidence Score 70.8%

All Signals

  • NEUTRAL: Options fairly priced (IV 36th percentile)
  • NEUTRAL: Mixed technical signals (55/100)
  • BULLISH: High volume confirmation
  • BULLISH: Strong upward momentum (+5.0%)
  • BULLISH: Trading below Wall St target ($4.00)
  • BULLISH: Expecting earnings turnaround to 14.8% growth with -24.6% revenue growth

Fair Price Analysis

30-Day Fair Range $2.67 - $3.41
Current vs Fair Value SLIGHTLY HIGH
Expected Move (7 Days) ±$0.46 (13.5%)

Support & Resistance Levels

Support Level $2.94
Resistance Level $3.61
Current Trend Uptrend
Technical data as of Apr 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 67.80
Wall Street Target $4.00 (+18.0%)
Revenue Growth (YoY) -24.6%
Earnings Growth (YoY) -36.6%
Profit Margin -29.4%
Valuation Premium vs History +14.8% premium
PE vs Historical 67.8 vs 44.8 STRETCHED
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +14.8% (market-implied from PE analysis)
1-Year Target $3.89 (+15%)
2-Year Target $4.47 (+32%)
3-Year Target $5.13 (+51%)
3-Yr Target (if PE normalizes) (PE: 68→45) PE COMPRESSION $3.39 (0%)
Earnings growth offset by PE compression
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Last updated: April 03, 2026 1:28 AM ET
Data refreshes hourly during market hours. Next update: 2:28 AM
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Ticker Score Recommendation Change %
Technical Signals Check
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Andrew Meslow BUY 50000 shares 2025-12-15
Andrew Meslow BUY 250000 shares 2025-12-12

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