ZBRA Stock Analysis: Buy, Sell, or Hold?
ZBRA - Zebra Technologies Corporation
$258.10
11.34 (4.60%)
▲
5d:
+12.89%
30d:
+12.39%
90d:
-5.85%
HOLD
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: May 12, 2026
0d
Smart Money Accumulation
ZBRA is down 6.7% this week, but smart money is accumulating calls. Top strike: $230 2026-06-18 with 9 OI. Call ratio: 90% View Scanner →
Strength: 7.4/10
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3 traders called ZBRA this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD - EXTENDED: ZBRA is 10.1% above its trading range ($234.38). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
📊 HOLD - EXTENDED: ZBRA is 10.1% above its trading range ($234.38). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$373.10
Based on 7.8% avg growth
INTRINSIC VALUE TODAY
$231.67
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ZBRA is currently trading at $258.10, which is considered extended relative to its 30-day fair value range of $218.95 to $234.38. The stock's valuation (Forward PE: 12.0) is in line with its historical norms (12.5). Remarkably, the market is currently pricing in an annual earnings decline of 1.2% over the next few years. This pessimistic expectation contrasts with the company's recent 3.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ZBRA is in a downtrend. The price is approaching resistance at $261.41. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.6% recently.
Market Sentiment: ZBRA has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $328.00 (+32.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ZBRA is in a downtrend. The price is approaching resistance at $261.41. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.6% recently.
Market Sentiment: ZBRA has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $328.00 (+32.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$218.95 -
$234.38
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding ZBRA? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price significantly overextended (+10.1% above its trading range)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.6%)
- BULLISH: Trading 32.9% below Wall St target ($328.00)
Trading Range Analysis
30-Day Trading Range
$218.95 -
$234.38
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$216.41
Resistance Level
$261.41
Current Trend
Downtrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.02
Wall Street Target
$328.00
(+32.9%)
Revenue Growth (YoY)
14.3%
Earnings Growth (YoY)
3.8%
Profit Margin
7.5%
Valuation Discount vs History
-1.2% cheaper
PE vs Historical
12.0 vs 12.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.2%
(market-implied from PE analysis)
1-Year Target
$243.80
(-1%)
2-Year Target
$240.87
(-2%)
3-Year Target
$237.98
(-4%)
3-Yr Target (if PE normalizes)
(PE: 12→13)
$247.56
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 11.6%)
$628.92
(+155%)
Base:
(SPY PE: 12.0, Growth: 11.6%)
$342.90
(+39%)
Bear:
(PE: 10.2, Growth: 11.6%)
$291.46
(+18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (30x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 29.99 | Current EPS (TTM): $8.27
Bull Case
$545.63
(+121%)
Analyst growth 100.0%, PE expands to 33.0
Base Case
$496.03
(+101%)
Market implied 100.0%, PE stable at 30.0
Bear Case
$168.65
(-32%)
Severe decline -20.0%, PE contracts to 25.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.0 to 12.5
Stabilization Target:
$256.69
(+4.0%)
PE Expansion Potential:
+4.0%
Share & Embed Analysis
Last updated: May 14, 2026 4:34 PM ET
Data refreshes hourly during market hours. Next update: 5:34 PM
Data refreshes hourly during market hours. Next update: 5:34 PM
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Technical Signals Check
Is ZBRA showing a specific setup today?
Insider Activity (6 Months)
2
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Cristen L Kogl
SELL
145 shares
2026-03-05
Robert John Armstrong Jr
SELL
9 shares
2026-03-05
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Advanced ZBRA Option Strategies
Professional options setups generated by AI based on today's ZBRA price and gamma walls.
