KO Stock Analysis: Buy, Sell, or Hold?
KO - Coca-Cola Company
$81.20
0.38 (0.47%)
▲
5d:
+3.23%
30d:
+7.21%
90d:
+2.06%
HOLD
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Apr 28, 2026
0d
Smart Money Distribution
None View Scanner →
Strength: 8.0/10
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2 traders called KO this week
50% bullish • 1 bearish
50% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: KO is fairly valued with market pricing in 1.2% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: KO is fairly valued with market pricing in 1.2% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$101.20
Based on 5.4% avg growth
INTRINSIC VALUE TODAY
$62.84
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KO is currently trading at $81.20, which is considered extended relative to its 30-day fair value range of $75.79 to $79.65. The stock's valuation (Forward PE: 23.2) is in line with its historical norms (22.4). At these levels, the market is pricing in 1.2% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KO is in a uptrend. The price is approaching resistance at $81.36. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, KO is in a uptrend. The price is approaching resistance at $81.36. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$75.79 -
$79.65
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
Holding KO? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($85.80)
- NEUTRAL: Market pricing in 1.2% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$75.79 -
$79.65
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$77.74
Resistance Level
$81.36
Current Trend
Uptrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.21
Wall Street Target
$85.80
(+6.2%)
Revenue Growth (YoY)
12.1%
Earnings Growth (YoY)
18.2%
Profit Margin
27.8%
Valuation Premium vs History
+1.2% premium
PE vs Historical
23.2 vs 22.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.2%
(market-implied from PE analysis)
1-Year Target
$81.79
(+1%)
2-Year Target
$82.77
(+2%)
3-Year Target
$83.76
(+4%)
3-Yr Target (if PE normalizes)
(PE: 23→22)
PE COMPRESSION
$80.85
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.2, Growth: 6.7%)
$98.08
(+21%)
Base:
(SPY PE: 22.1, Growth: 6.7%)
$93.27
(+15%)
Bear:
(PE: 18.8, Growth: 6.7%)
$79.28
(-2%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (25x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 25.22 | Current EPS (TTM): $3.19
Bull Case
$96.60
(+20%)
Analyst growth 9.2%, PE expands to 27.7
Base Case
$87.82
(+9%)
Market implied 9.2%, PE stable at 25.2
Bear Case
$54.71
(-32%)
Severe decline -20.0%, PE contracts to 21.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: May 18, 2026 3:47 PM ET
Data refreshes hourly during market hours. Next update: 4:47 PM
Data refreshes hourly during market hours. Next update: 4:47 PM
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Technical Signals Check
Is KO showing a specific setup today?
Insider Activity (6 Months)
6
Buys
13
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2026-03-30
Ro Khanna
BUY
2026-03-23
Ro Khanna
BUY
2026-03-10
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