PLNT Stock Analysis: Buy, Sell, or Hold?

PLNT - Planet Fitness, Inc.

SERVICES-MEMBERSHIP SPORTS & RECREATION CLUBS
$44.01
-19.95 (-31.19%) β–Ό
5d: -33.99%
30d: -40.5%
90d: -51.43%
WAIT
LOW Confidence
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Analysis Updated: May 7, 2026 12:00 AM ET
Earnings: May 07, 2026 0d
Smart Money Accumulation

PLNT is down 4.9% this week, but smart money is accumulating calls. Top strike: $70 2026-06-18 with 123 OI. Call ratio: 74% View Scanner →

Strength: 4.9/10

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Interactive Price Chart (1 Month)

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πŸ’‘
Bottom Line:
⏸️ WAIT FOR STABILIZATION: PLNT is down 34.0% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
See Forward Earnings Fair Value & Price Prediction β†’

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$165.39
Based on 11.8% avg growth
INTRINSIC VALUE TODAY
$102.70
57.1% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: PLNT is currently trading at $44.01, which is considered oversold relative to its 30-day fair value range of $63.09 to $75.12. From a valuation perspective, the stock is trading at a discount (Forward PE: 10.9) compared to its historical average (23.7). Remarkably, the market is currently pricing in an annual earnings decline of 22.8% over the next few years. This pessimistic expectation contrasts with the company's recent 32.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, PLNT is in a strong downtrend. Immediate support is located at $37.03, while resistance sits at $70.59. Short-term momentum is weak, with the stock down 31.2% recently.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $107.72 (+144.8%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $63.09 - $75.12
Company Quality Score 46/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 74.8%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • BEARISH: Downward momentum (-31.2%)
  • BULLISH: Trading 144.8% below Wall St target ($107.72)
  • WARNING: Recommendation downgraded due to -34.0% 5-day decline - wait for stabilization

Trading Range Analysis

30-Day Trading Range $63.09 - $75.12
Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $37.03
Resistance Level $70.59
Current Trend Strong Downtrend
Technical data as of May 7, 2026

Fundamental Context

Forward P/E (Next Year Est.) 10.92
Wall Street Target $107.72 (+144.8%)
Revenue Growth (YoY) 10.7%
Earnings Growth (YoY) 32.5%
Profit Margin 17.7%
Valuation Discount vs History -22.8% cheaper
PE vs Historical 10.9 vs 23.7 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -22.8% (market-implied from PE analysis)
1-Year Target $39.61 (-10%)
2-Year Target $35.65 (-19%)
3-Year Target $32.08 (-27%)
3-Yr Target (if PE normalizes) (PE: 11β†’24) $69.60 (+58%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 21.9, Growth: 19.5%) $150.85 (+243%)
Base: (SPY PE: 10.9, Growth: 19.5%) $75.11 (+71%)
Bear: (PE: 9.3, Growth: 19.5%) $63.84 (+45%)
πŸ“ˆ Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 24.41 | Current EPS (TTM): $2.62
Bull Case $108.18 (+146%)
Analyst growth 53.8%, PE expands to 26.9
Base Case $98.34 (+124%)
Market implied 53.8%, PE stable at 24.4
Bear Case $43.49 (-1%)
Severe decline -20.0%, PE contracts to 20.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
πŸ’‘ Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.9 to 23.7
Stabilization Target: $95.48 (+116.9%)
PE Expansion Potential: +116.9%
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Last updated: May 08, 2026 7:12 AM ET
Data refreshes hourly during market hours. Next update: 8:12 AM
πŸ”₯ Top Stocks Breaking Out Now
Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
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Sells
0
Net
NEUTRAL

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Advanced PLNT Option Strategies

Professional options setups generated by AI based on today's PLNT price and gamma walls.

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