BROS Stock Analysis: Buy, Sell, or Hold?
BROS - Dutch Bros Inc.
$65.51
-2.58 (-3.79%)
▼
5d:
-8.62%
30d:
+17.15%
90d:
+23.53%
HOLD
LOW Confidence
Analysis Updated: Jul 6, 2026 12:00 AM ET
Earnings: Aug 05, 2026
28d
Smart Money Accumulation
None View Scanner →
Strength: 6.7/10
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2 traders called BROS this week
0% bullish • 2 bearish
0% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: BROS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: BROS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$61.03
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$37.89
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BROS is currently trading at $65.51, which is considered fair relative to its 30-day fair value range of $58.89 to $70.33. The stock's valuation (Forward PE: 54.3) is in line with its historical norms (52.8). At these levels, the market is pricing in 0.9% annual earnings growth.
Technical Outlook: Technically, BROS is in a strong uptrend. The price is currently testing key support at $65.04. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.8% recently.
Market Sentiment: BROS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $79.35 (+16.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, BROS is in a strong uptrend. The price is currently testing key support at $65.04. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.8% recently.
Market Sentiment: BROS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $79.35 (+16.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$58.89 -
$70.33
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
79.5%
Protect Your Profits
Holding BROS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.8%)
- BULLISH: Trading below Wall St target ($79.35)
- BULLISH: Expecting earnings turnaround to 0.9% growth with 30.8% revenue growth
- CAUTION: Recommendation downgraded due to -8.6% 5-day decline
Trading Range Analysis
30-Day Trading Range
$58.89 -
$70.33
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$65.04
Resistance Level
$74.02
Current Trend
Strong Uptrend
Technical data as of
Jul 6, 2026
Fundamental Context
Forward P/E (Next Year Est.)
54.32
Wall Street Target
$79.35
(+16.5%)
Revenue Growth (YoY)
30.8%
Earnings Growth (YoY)
-0.1%
Profit Margin
4.6%
Valuation Premium vs History
+0.9% premium
PE vs Historical
54.3 vs 52.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.9%
(market-implied from PE analysis)
1-Year Target
$68.70
(+1%)
2-Year Target
$69.32
(+2%)
3-Year Target
$69.95
(+3%)
3-Yr Target (if PE normalizes)
(PE: 54→53)
PE COMPRESSION
$67.99
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 54.3, Growth: 33.5%)
$162.08
(+138%)
Base:
(SPY PE: 21.8, Growth: 33.5%)
$64.99
(-5%)
Bear:
(PE: 18.5, Growth: 33.5%)
$55.24
(-19%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (75x PE), but valuation improves significantly next year (54x PE) as earnings recover.
Forward PE: 75.19 | Forward EPS (Implied): $0.91
Bull Case
$82.22
(+21%)
Analyst growth 15.0%, PE expands to 79.0
Base Case
$68.09
(0%)
Market implied 0.0%, PE stable at 75.2
Bear Case
$52.09
(-24%)
Severe decline -15.0%, PE contracts to 67.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 07, 2026 11:49 AM ET
Data refreshes hourly during market hours. Next update: 12:49 PM
Data refreshes hourly during market hours. Next update: 12:49 PM
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Technical Signals Check
Is BROS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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