DLX Stock Analysis: Buy, Sell, or Hold?
DLX - Deluxe Corporation
$23.79
0.64 (2.76%)
▲
5d:
+2.72%
30d:
+3.71%
90d:
-10.43%
BUY
HIGH Confidence
Analysis Updated: Jun 12, 2026 12:00 AM ET
Earnings: Aug 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: DLX shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: DLX shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$34.92
Based on 6.5% avg growth
INTRINSIC VALUE TODAY
$21.68
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DLX is currently trading at $23.79, which is considered fair relative to its 30-day fair value range of $22.85 to $25.00. The stock's valuation (Forward PE: 5.8) is in line with its historical norms (6.2). Remarkably, the market is currently pricing in an annual earnings decline of 2.5% over the next few years. This pessimistic expectation contrasts with the company's recent 152.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DLX is showing sideways momentum. Immediate support is located at $22.56, while resistance sits at $24.70.
Market Sentiment: DLX has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $32.67 (+37.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, DLX is showing sideways momentum. Immediate support is located at $22.56, while resistance sits at $24.70.
Market Sentiment: DLX has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $32.67 (+37.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$22.85 -
$25.00
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 37.3% below Wall St target ($32.67)
Trading Range Analysis
30-Day Trading Range
$22.85 -
$25.00
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$22.56
Resistance Level
$24.70
Current Trend
Sideways
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
5.78
Wall Street Target
$32.67
(+37.3%)
Revenue Growth (YoY)
0.3%
Earnings Growth (YoY)
152.0%
Profit Margin
4.9%
Valuation Discount vs History
-2.5% cheaper
PE vs Historical
5.8 vs 6.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.5%
(market-implied from PE analysis)
1-Year Target
$23.20
(-3%)
2-Year Target
$22.62
(-5%)
3-Year Target
$22.05
(-7%)
3-Yr Target (if PE normalizes)
(PE: 6→6)
$23.64
(-1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.9, Growth: 9.0%)
$116.80
(+391%)
Base:
(SPY PE: 5.8, Growth: 9.0%)
$30.82
(+30%)
Bear:
(PE: 4.9, Growth: 9.0%)
$26.20
(+10%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (10x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 10.24 | Current EPS (TTM): $2.26
Bull Case
$46.35
(+95%)
Analyst growth 82.0%, PE expands to 11.3
Base Case
$42.13
(+77%)
Market implied 82.0%, PE stable at 10.2
Bear Case
$15.74
(-34%)
Severe decline -20.0%, PE contracts to 8.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 5.8 to 6.2
Stabilization Target:
$25.50
(+7.2%)
PE Expansion Potential:
+7.2%
Share & Embed Analysis
Last updated: June 15, 2026 2:02 AM ET
Data refreshes hourly during market hours. Next update: 3:02 AM
Data refreshes hourly during market hours. Next update: 3:02 AM
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Technical Signals Check
Is DLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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